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ASI Kicks off 10th Anniversary Power Summit with NFL Keynoter



The Advertising Specialty Institute® (ASI) is kicking off the celebration of its 10th annual Power Summit with a keynote address by Dawn Hudson, the chief marketing officer of the National Football League (NFL).


The Advertising Specialty Institute® (ASI) is kicking off the celebration of its 10th annual Power Summit with a keynote address by Dawn Hudson, the chief marketing officer of the National Football League (NFL).


Hudson, who helped revolutionize marketing and tie-ins with sports organizations, is also former president and CEO of Pepsi Cola North America, responsible for the return of the legendary “Pepsi Challenge.” She’ll address the annual gathering of top entrepreneurs, multinational CEOs and small-business owners from throughout the $22 billion promotional products industry.



Registration is still open for the special 10th anniversary 2016 Power Summit, taking place Thursday, November 3, through Saturday, November 5, at the National Doral Resort near the Miami airport. Set on 800 acres, the prestigious resort features deluxe accommodations, premier dining and four championship golf courses.


For the first time, ASI combined the U.S. and Canada Power Summits into a single, three-day event, which features the industry’s biggest decision-makers along with speakers from the world’s most recognized brands. Click here for agenda details.


In addition to an advance peek of the top 50 most powerful promotional product executives at the Power 50 awards dinner, attendees will enjoy visits to an on-site virtual reality lab, a one-on-one interview with 2016 Counselor Person of the Year, Chuck Fandos, Brand Addition’s U.S. CEO, along with panel discussions on topics as diverse as social media, analytics, viral videos, wearable tech and mobile marketing.



The opening night entertainment features a performance by magician and sleight-of-hand master David Hall, who’s performed for Mick Jagger and the Boston Red Sox. In addition, attendees can choose from an Everglades boat tour or golf on the iconic Blue Monster or Red Tiger courses.


“What better way to celebrate 10 years of bringing together the industry’s top movers and shakers for three days of networking, learning and innovating than a special keynote by the NFL’s Dawn Hudson?” said Timothy M. Andrews, president and chief executive officer of ASI. “Her marketing genius is evident across sports, TV, branding and iconic commercials. I’m thrilled she’s joining us and expect to learn a lot about applying big-brand ideas to our industry.”
Hudson will advise Power Summit attendees on turning adversity into an advantage, building a global brand and creating a diverse workplace, while explaining the marketing responsible for delivering 121 million TV viewers to the $12 billion NFL. In 2005 and 2007, she was named to Fortune magazine’s 50 Most Powerful Women in Business and was twice named to Advertising Age’s list of Top 50 Marketers.


Attend the 2016 ASI Power Summit by calling (800) 546-1350, ext. 3181, or emailing George Murray, ASI event registration specialist, at For information on sponsorships, contact Suzanne Izzo, ASI’s executive director of digital advertising, at




Let’s Talk About It

Creating a More Diverse and Inclusive Screen Printing Industry

LET’S TALK About It: Part 3 discusses how four screen printers have employed people with disabilities, why you should consider doing the same, the resources that are available, and more. Watch the live webinar, held August 16, moderated by Adrienne Palmer, editor-in-chief, Screen Printing magazine, with panelists Ali Banholzer, Amber Massey, Ryan Moor, and Jed Seifert. The multi-part series is hosted exclusively by ROQ.US and U.N.I.T.E Together. Let’s Talk About It: Part 1 focused on Black, female screen printers and can be watched here; Part 2 focused on the LGBTQ+ community and can be watched here.

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