Atlantis Headwear Unveils CF Atlantis Tool to Accurately Measure and Cut Product Carbon Footprint

(PRESS RELEASE) SAN DONÀ DI PIAVE, VENICE, ITALY – Atlantis Headwear, a pioneer in sustainable practices within the promotional products industry, has just raised the bar by adopting the Carbon Footprint Atlantis (CF Atlantis) — a cutting-edge tool designed to accurately measure the carbon footprint of its products. This initiative marks a major milestone in the brand’s ongoing commitment to a more environmentally responsible production process.

“This isn’t just about tracking carbon; it’s about reducing it,” says Federico Pasini, Vice President of Atlantis Headwear. “With this new system, Atlantis is building sustainability into every part of production, helping it create better products for people and the planet.”

CF Atlantis follows a clear process based on compliance with international standards, analyzing every stage of a product’s life, such as where the materials come from, how they are transported, energy used in production, and how waste is handled. This thoughtful approach ensures Atlantis gets accurate, meaningful results.

Unlike basic estimates, the CF Atlantis uses real, specific data from Atlantis operations, breaking down emissions into detailed categories like fossil fuel, land impact, and emissions that come from natural sources. This helps Atlantis get a crystal-clear view of where emissions are highest, and where real change can happen.

The CF Atlantis does not just measure — it helps Atlantis design more sustainable products. The system recommends using materials with lower emissions or making the products more energy efficient. The CF Atlantis even can test how small changes in its production process or transport can lead to big environmental benefits.

This tool is a powerful next step in the brand’s commitment to creating products that make a difference. With CF Atlantis, Atlantis is proudly shaping products that are better for people and the planet — and this is only the beginning.

To read the full case study, click here.

All Atlantis products are available through Sportsman Cap & Bag and its 17 distribution locations. For more information, visit here. For more information about Atlantis, visit here.