Press Releases

Avery Dennison Partners with Wheel Designer

Published

9 years ago

April 7, 2015

Avery Dennison Graphics Solutions announced today that three new colors have been added to the Avery Dennison Supreme Wrapping Film™ portfolio. Satin Pearl Nero, Satin Pearl Cielo Blu and Matte Metallic Grigio were created through a collaboration with international wheel designer Diko Sulahian of WTW Corporation, manufacturer of Giovanna Luxury Wheels. The Giovanna Edition of Supreme Wrapping Film™ by Avery Dennison includes the same performance and versatility wrap installers have come to expect with the full portfolio of Avery Dennison Supreme Wrapping Films.

The Giovanna Edition films feature a striking combination of metallic and pearlescent colors with unique finishes. Satin Pearl Nero is a black film that features a metallic pearlescent finish that results in a dynamic satin look. Matte Metallic Grigio is a matte grey film with a gold flake and Satin Pearl Cielo Blu is a light blue metallic pearlescent film with a satin finish.

"We achieved color combinations and finishes with the vinyl that just aren’t available in paint and are much more affordable," noted Sulahian, who has consulted with many automotive OEM manufacturers on paint colors. “They’re 3D from all angles and achieve a spectacular look in the sunlight.”

The Giovanna Edition of Supreme Wrapping Film by Avery Dennison is one of the first branded collections of custom car wrap films from Avery Dennison. All of the films feature Avery Dennison’s patented Easy Apply RS™ adhesive technology, excellent conformability around curves and recesses, exceptional performance and provide a colored film and a protective layer in a convenient, one-piece construction.

“The opportunity to work with an automotive wheel expert like Diko to create custom colors and bring awareness of vehicle wraps to a whole new market was very exciting," said Roxanne McSpadden, marketing director, Avery Dennison Graphics Solutions. "The synergy between the two organizations in creating this branded color collection of Avery Dennison Supreme Wrapping Film produced ‘sparkling’ results."

Diko Sulahian founded custom tire company Wholesale Tire & Wheels (WTW) 19 years ago. The Giovanna Collection, named for Sulahian’s daughter, launched in 1998 and is the flagship brand within the WTW portfolio. “I’ve been approached by vinyl manufacturers in the past, but turned them down,” said Sulahian. “It just didn’t feel right. The chemistry with Avery Dennison is there and I’m confident in the product and thrilled with the colors we’re launching."

Customer reaction has been extremely positive. “Every color in this line is so beautiful and full of depth,” said installer Matt Wolynski of Phenomenal Vinyl. “Each color has a unique metallic finish, that really pops when any type of light hits it.”

“The Giovanna Edition of Supreme Wrapping Films are so easy to work with, just like all Avery Dennison vinyl graphic films,” said Shareef Kahn of SS Customs. “The metallic gold and bronze flakes within the Satin Pearl Nero give Avery Dennison’s current Satin Black Supreme Wrapping Film a whole new spin, with the same great performance.”

The new colors are available in 60” x 25 yd. and 60” x 5 yd. roll sizes, which allow installers to wrap the hood and sides of a vehicle without seams.

Samples of the Giovanna Edition of Supreme Wrapping Film by Avery Dennison can be requested at graphics.averydennison.com/giovanna.

For more information on Avery Dennison products, designers and printers can visit www.graphics.averydennison.com or contact Avery Dennison at 800-282-8379 for additional information.

Let’s Talk About It

Creating a More Diverse and Inclusive Screen Printing Industry

LET’S TALK About It: Part 3 discusses how four screen printers have employed people with disabilities, why you should consider doing the same, the resources that are available, and more. Watch the live webinar, held August 16, moderated by Adrienne Palmer, editor-in-chief, Screen Printing magazine, with panelists Ali Banholzer, Amber Massey, Ryan Moor, and Jed Seifert. The multi-part series is hosted exclusively by ROQ.US and U.N.I.T.E Together. Let’s Talk About It: Part 1 focused on Black, female screen printers and can be watched here; Part 2 focused on the LGBTQ+ community and can be watched here.