The new Phoenix Phire clamshell heat-transfer press, as Imprintables Warehouse puts its, leaves nothing to chance. The Phire, which already featured digital release technology, now offers digital pressure display. The 16 x 20-in. (406 x 508-mm) Phire provides digital readouts of time, temperature, and pressure. The display is calibrated to reflect actual pressure when heat pressing any substrate of any thickness. The press features steel framework, cast-in tubular heating elements every two inches, and a ¾-in.-thick (19.1-mm) Teflon-coated upper platen. The Phire comes with a lifetime warranty on the heating element. Imprintables Warehouse, PO Box 711, Masontown, PA 15461, 800-347-0068, Web: www.imprintables.com.