Connect with us

Case Studies

Digital Hybrid Printing: Infinite Possibilities

It’s the secret to making every shirt unique.

mm

Published

on

Ryonet_3.jpg

WITH VARIABLE DATA, digital hybrid printing allows for every shirt to be unique. For this series, the data set permitted for approximately 7000 different prints to be made with the same screen-printed underbase. The common elements were the face, flowers, and neckpiece, overprinted by DTG using a hybrid printer. Each shirt was completely different than the next, yet together their similarity conveyed a unified brand story.

 

Sugar Skull For this print, discharge was used to achieve the hairstyle, while the skull outline was screen printed with a holographic glass-effect ink.

 

Advertisement

Geisha The hairstyle for this print was also achieved through discharge. The wave pattern was screen printed with gold metallic ink.

 

Masquerade  The hairstyle in this design was screen printed with water-based ink. The shirt also incorporates a glitter effect.

For in-depth coverage of digital hybrid printing, check out this story. Read more from the April/May 2019 issue.

Advertisement

Michelle Moxley is a career research, development, and innovation expert, skilled in screen printing, special-effects printing, color separation, graphics, prepress, digital printing, and textiles. She is currently director of innovation at M&R. Follow her on Instagram @notoriousrandd.

Sponsored Video

Watch the Inaugural Women in Screen Printing Awards

Congratulations to the six winners of the inaugural Women in Screen Printing Awards. Watch the recording of the live virtual awards ceremony from September 24, 2020. This recognition is received by six female leaders who have advanced the screen printing industry through their innovation, vision in spearheading successful businesses, and philanthropy. Serving in influential positions such as owner, founder, and CEO, these women are impacting our field as a whole as well as the communities they serve.

Promoted Headlines

Most Popular