TWO UNFORGETTABLE MOMENTS from my career are very much front of mind as I think about this issue of Screen Printing.
The first happened 30 years ago, a short time after I joined the magazine. One afternoon, I got a peculiar call from a young man who explained in a trembling voice that he was looking for a way to capture a large physical graphic in a computer file. I asked him a few questions and couldn’t help noticing how carefully (and quietly) he replied; it was soon apparent that he wasn’t alone, as we were frequently interrupted by the furious bellows of a man standing some distance away in what sounded like a cavernous space. The conversation felt like a surreal cross between a customer service inquiry and a scene from “The Silence of the Lambs.”
I told him about the drum scanners that were then emerging from companies like Scitex, warning him that they were very expensive. “Price is no object,” he whispered back, and I finally asked him if the call was some sort of put-on. Turns out that the raging lunatic in the background was Robert Rauschenberg, the legendary pop art painter who was pressing his assistant to find a simple way to capture and combine images for his serigraphs.
A few years later, I had another “brush” with fine art greatness when I had the good fortune to spend a memorable day with French printer Michel Caza, the subject of this issue’s cover story, at his studio outside Paris. It was my first trip to Europe and it began inauspiciously; just an hour after landing, while riding on an almost empty train to the city, I learned that my traveling companion, former Screen Printing editor Susan Venell Frecska, didn’t speak French as well as she thought when we were approached by a dangerous looking man holding a razorblade.
But we arrived safely, and the next day were shown around a printing space unlike any I’d ever seen. A large skylight bathed the printroom in natural light. Fine-art prints covered the walls of the public spaces. Tall stacks of limited-edition serigraphs seemed to occupy every available surface. (Virtually everyone I know who also visited the space says the same thing: “Can you imagine if that building had ever been hit by a fire or flood?”) Caza called his business an atelier for a reason: Though he was renowned for pushing the boundaries of what screen printing could do and had an estimable reputation as a commercial printer for fashion and retail clients, Caza’s heart lay in those towering stacks of serigraphs.
And I realize, all these years later, that mine does, too. Many of us who somehow found their way into this business – often by accident (including Caza, as you will learn in our exclusive interview with him) – grew to love it. Not because we liked to calculate the percentage of open area in a mesh, but because the process we had all come to know presented an infinite number of creative possibilities.Advertisement
You may not have many opportunities to print masterpieces, but as you read about this most celebrated of screen printers, remember that the solutions you devise on behalf of your clients are works of art as well.
Read more from the June/July 2018 issue.
Watch Jay Busselle, Adrienne Palmer, and Jeremy Picker dive deep into DTG printing data, popular styles, and opportunities.
Apparel Decoration Trends for 2021 Part Two
Jay Busselle, marketing director, Equipment Zone, interviews two experts in apparel decoration trends: Adrienne Palmer, editor-in-chief of Screen Printing magazine, and Jeremy Picker, creative director and CEO of AMB3R Creative and Screen Printing Editorial Advisory Board member. Both share their insights on decoration trends, apparel styles, and some powerful data for DTG printing. Plus, Picker gives an exclusive look at his 2021 trend report. This is a follow-up webinar to Equipment Zone’s DTG Training Academy virtual event.
FESPA “Coffee Break” Webinars Set to Return
OKI Electric Industry Inks Distribution Agreement with Imaging Supplies Warehouse
A Print Provider’s Guide to Becoming More Profitable
Andy MacDougall Talks Biosensors, Electrochemistry
Screen Saver Podcast: Apparel Decoration
Screen Saver Podcast: Design
Headlines4 months ago
Join the Screen Printing Brain Squad — and Make Your Voice Heard!
Case Studies2 months ago
Molly Baz Knows How to Sell a Brand
Best of the Business2 months ago
Cracking New Markets: Promotional Products
Screen Printing2 months ago
Join the Screen Printing Mentorship Project!
Thomas Trimingham2 months ago
How to Choose Between Digital Printing and Screen Printing
Podcasts2 months ago
Screen Saver Podcast: Branding
Press Releases3 months ago
Digital Art Solutions Presents Free Graphics Academy Master Class Series
Videos4 months ago
Watch the 2020 Rising Stars Awards Ceremony