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Garment Decoration Industry Benchmarking Report from SGIA

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SGIA’s annual benchmarking survey of the garment decoration community forecasts a generally positive outlook for the industry. Based on responses from 87 garment decoration businesses in the first quarter of 2016, the report reveals the following:

SGIA’s annual benchmarking survey of the garment decoration community forecasts a generally positive outlook for the industry. Based on responses from 87 garment decoration businesses in the first quarter of 2016, the report reveals the following:

• In 2015, 57 percent of companies made a production-related purchase of more than $5000. Of those, 54 percent made a purchase of more than $50,000. Similarly, 62 percent plan a purchase of more than $5000 in 2016, and half of those plan a purchase of at least $50,000.
• Broadly speaking, digital printing software and screenmaking tools were the most common purchases of 2015. The most commonly purchased type of screen press was an automatic garment press; the most commonly purchased digital technology was a dye-sublimation printer measuring less than 96 inches.
• Respondents saw the B2C and e-commerce markets growing the most rapidly, while the product areas with the most growth were performance apparel and T-shirts.
• The median sales growth was 13 percent. Seventy-five percent of companies said both sales and production levels have increased; 44 percent said they had increased their number of employees.
• Overall, 75 percent of respondents reported a positive outlook on the industry’s future.

SPONSORED VIDEO

Watch Jay Busselle, Adrienne Palmer, and Jeremy Picker dive deep into DTG printing data, popular styles, and opportunities.

Apparel Decoration Trends for 2021 Part Two

Jay Busselle, marketing director, Equipment Zone, interviews two experts in apparel decoration trends: Adrienne Palmer, editor-in-chief of Screen Printing magazine, and Jeremy Picker, creative director and CEO of AMB3R Creative and Screen Printing Editorial Advisory Board member. Both share their insights on decoration trends, apparel styles, and some powerful data for DTG printing. Plus, Picker gives an exclusive look at his 2021 trend report. This is a follow-up webinar to Equipment Zone’s DTG Training Academy virtual event.

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