Connect with us

Press Releases

Gildan Launches New Marketing Campaigns

New campaigns for Gildan, American Apparel, and Comfort Colors Brands unveiled at 2023 Impressions Expo.

mm

Published

on

Gildan Launches New Marketing Campaigns

(PRESS RELEASE) MONTREAL — Gildan, a leading apparel manufacturer, is pleased to announce the release of the newest positioning and marketing campaigns for the Gildan, American Apparel, and Comfort Colors brands, making their debut today at the Impressions Expo in Long Beach, California. This change comes at a time when the brands are evolving and expanding their respective global reach, in line with Gildan’s Sustainable Growth plan.

“We are pleased with the work done to reinvigorate our three core brands sold in the imprintables channels, giving them a heightened new look and positioning while paying homage to their strong heritage,” says Chuck Ward, President of Sales, Marketing, and Distribution at Gildan. “Leveraging these brands core strengths while modernizing them allows us to elevate their unique positioning and offering in the decorators market, cementing our brands as the apparel of choice in their respective categories.”

Gildan:

Gildan will debut Just Smart as the most logical, no-brainer choice for decorators to drive their business success paying tribute to its identity as the brand of choice for best value and dependable quality.

American Apparel:

American Apparel will debut The 2001 and Only campaign, spotlighting its original timeless AA2001 style and capturing the essence of American Apparel to further solidify its positioning as the iconic premium brand.

Advertisement

Comfort Colors:

Comfort Colors will debut Spread Good Vibes which radiates color, comfort, and positivity to further enhance its positioning as the lifestyle brand in the Company’s portfolio.

The new campaigns will be unveiled through interactive trade booths today at the Impressions Expo, a leading trade show in the decorated apparel space, followed by the release of spotlight films, social media marketing, display advertising, and a renewed digital experience on websites and social platforms.

About Gildan

Gildan is a leading manufacturer of everyday basic apparel which markets its products in North America, Europe, Asia Pacific, and Latin America, under a strong portfolio of Company-owned brands, including Gildan, American Apparel, Comfort Colors, GOLDTOE, Peds, and under the Under Armour brand through a sock licensing agreement providing exclusive distribution rights in the United States and Canada. The Company’s product offerings include activewear, underwear, and socks sold to a broad range of customers, including wholesale distributors, screenprinters or embellishers, as well as to retailers that sell to consumers through their physical stores and/or e-commerce platforms, and to global lifestyle brand companies.

Gildan owns and operates vertically integrated, large-scale manufacturing facilities which are primarily located in Central America, the Caribbean, the United States, and Bangladesh. Gildan operates with a strong commitment to industry leading Environmental, Social, and Governance (ESG) practices throughout its supply chain in accordance with its comprehensive ESG program embedded in the Company’s long-term business strategy. More information about the Company and its ESG practices and initiatives can be found at gildancorp.com.

SUBMITTING PRESS RELEASES
Send your press releases to Screen Printing at [email protected]. Learn about our submission guidelines.

Advertisement

Advertisement

SPONSORED VIDEO

Watch Jay Busselle, Adrienne Palmer, and Jeremy Picker dive deep into DTG printing data, popular styles, and opportunities.

Apparel Decoration Trends for 2021 Part Two

Jay Busselle, marketing director, Equipment Zone, interviews two experts in apparel decoration trends: Adrienne Palmer, editor-in-chief of Screen Printing magazine, and Jeremy Picker, creative director and CEO of AMB3R Creative and Screen Printing Editorial Advisory Board member. Both share their insights on decoration trends, apparel styles, and some powerful data for DTG printing. Plus, Picker gives an exclusive look at his 2021 trend report. This is a follow-up webinar to Equipment Zone’s DTG Training Academy virtual event.

Promoted Headlines

Advertisement

SUBSCRIBE

Advertisement

Latest Feeds

Advertisement

Most Popular