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How Woot! Wins with Wearables

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For those not familiar, Woot! (www.woot.com) is a heavily trafficked deal-of-the day site that features several product-specific channels: home goods, stuff for kids, wine, close-out items, and — best of all — screen-printed T-shirts. And not just any screen-printed T-shirts, mind you — T-shirts that are screen printed in the good ol’ USA. And it gets better: The T-shirts are sweatshop-free and made in America!

For those not familiar, Woot! (www.woot.com) is a heavily trafficked deal-of-the day site that features several product-specific channels: home goods, stuff for kids, wine, close-out items, and — best of all — screen-printed T-shirts. And not just any screen-printed T-shirts, mind you — T-shirts that are screen printed in the good ol’ USA. And it gets better: The T-shirts are sweatshop-free and made in America!

Woot! combines domestic sourcing, support, and customer service — a potent brew on its own — with user-community engagement to boost its page views and purchases. Artists of all flavors can submit designs for consideration, and Woot! holds contests to allow its users to select the best ones for T-shirts. In most cases, Woot! will produce and sell the three designs that get the most votes in a week. Check out the following blog entry to learn more about how Woot! wows with its wares. You just might learn something.

How Woot Works: Printing Our Shirts

Woot! is doing garment screen printing and marketing right. What does your shop do to engage customers and attract new business?

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Creating a More Diverse and Inclusive Screen Printing Industry

LET’S TALK About It: Part 3 discusses how four screen printers have employed people with disabilities, why you should consider doing the same, the resources that are available, and more. Watch the live webinar, held August 16, moderated by Adrienne Palmer, editor-in-chief, Screen Printing magazine, with panelists Ali Banholzer, Amber Massey, Ryan Moor, and Jed Seifert. The multi-part series is hosted exclusively by ROQ.US and U.N.I.T.E Together. Let’s Talk About It: Part 1 focused on Black, female screen printers and can be watched here; Part 2 focused on the LGBTQ+ community and can be watched here.

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