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HP Scitex Launches Reseller Distribution Program

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Palo Alto, CA-based HP developed its Graphics Elite Program to boost the company’s industrial large-format distribution strategy. Prisco, HP’s first Business Development Partner, joined the program and now is eligible to sell the complete line of HP Scitex printing solutions, including printers, inks, and accessories, directly to US customers.

Palo Alto, CA-based HP developed its Graphics Elite Program to boost the company’s industrial large-format distribution strategy. Prisco, HP’s first Business Development Partner, joined the program and now is eligible to sell the complete line of HP Scitex printing solutions, including printers, inks, and accessories, directly to US customers.

HP says it will offer extensive reseller training to equip partners with a wealth of knowledge on the HP Scitex product line and will continue to provide new customers with HP installation, servicing of all equipment, and in-house training.

“This new distribution program enables Prisco to sell HP industrial printing solutions and supplies directly to customers, allowing HP to reach new customers and resellers to expand their offerings to existing clients,” says Don Knox, US director of sales, large-format printing, HP Graphics Solutions Business. “Combining the industry’s leading portfolio of large-format printing technologies with the established customer relationships of our partner is a strategic move for both HP and Prisco.”
 

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