Press Releases

InkSoft Sponsors New Industry Blog Hosted By Upstate Merch

Published

4 years ago

May 18, 2020

The most effective, persuasive marketing strategies today involve doing one of three things: educate, entertain, or inspire. A great example of a decorator who is doing just that is Dylan Gilligan, owner, Upstate Merch, Whitney Point, N.Y.

Gilligan has pushed out a consistent, pervasive message of authenticity when communicating on social media about his print shop and his products as well as acquiring a reputation as a leader who cuts through the bull.

The shop owner has built an Instagram community of 23,900 followers by sharing his expertise and passion for his craft as well as inviting his peers to share their knowledge and experiences so he also can learn.

His latest venture, and one in which InkSoft is partnering with him as a sponsor, is “The Upstate Podcast,” best described as a giant, easygoing, funny conversation between screen printers, graphic designers, and other industry professionals.

Join in by subscribing on Apple, Spotify or your favorite podcast app; or go to Upstate Merch’s website. The first episode features the hilarious and talented Grizzly Wheeler, who owns a shop in North Charleston, S.C., that does waterbased screen printing, embroidery patches and metal objects.

To read the full blog, go to https://www.inksoft.com/upstate-podcast-what-youll-want-to-be-listening-to/.

InkSoft is a software company focusing on the next generation of sales and production software for decorators. It brings together sales, marketing, ordering and production management into one platform. For more information, contact InkSoft at (800) 410-3048; email: info@inksoft.com or visit the website at www.inksoft.com.

Let’s Talk About It

Creating a More Diverse and Inclusive Screen Printing Industry

LET’S TALK About It: Part 3 discusses how four screen printers have employed people with disabilities, why you should consider doing the same, the resources that are available, and more. Watch the live webinar, held August 16, moderated by Adrienne Palmer, editor-in-chief, Screen Printing magazine, with panelists Ali Banholzer, Amber Massey, Ryan Moor, and Jed Seifert. The multi-part series is hosted exclusively by ROQ.US and U.N.I.T.E Together. Let’s Talk About It: Part 1 focused on Black, female screen printers and can be watched here; Part 2 focused on the LGBTQ+ community and can be watched here.