The most effective, persuasive marketing strategies today involve doing one of three things: educate, entertain, or inspire. A great example of a decorator who is doing just that is Dylan Gilligan, owner, Upstate Merch, Whitney Point, N.Y.
Gilligan has pushed out a consistent, pervasive message of authenticity when communicating on social media about his print shop and his products as well as acquiring a reputation as a leader who cuts through the bull.
The shop owner has built an Instagram community of 23,900 followers by sharing his expertise and passion for his craft as well as inviting his peers to share their knowledge and experiences so he also can learn.
His latest venture, and one in which InkSoft is partnering with him as a sponsor, is “The Upstate Podcast,” best described as a giant, easygoing, funny conversation between screen printers, graphic designers, and other industry professionals.
Join in by subscribing on Apple, Spotify or your favorite podcast app; or go to Upstate Merch’s website. The first episode features the hilarious and talented Grizzly Wheeler, who owns a shop in North Charleston, S.C., that does waterbased screen printing, embroidery patches and metal objects.
To read the full blog, go to https://www.inksoft.com/upstate-podcast-what-youll-want-to-be-listening-to/.Advertisement
InkSoft is a software company focusing on the next generation of sales and production software for decorators. It brings together sales, marketing, ordering and production management into one platform. For more information, contact InkSoft at (800) 410-3048; email: [email protected] or visit the website at www.inksoft.com.
Watch Jay Busselle, Adrienne Palmer, and Jeremy Picker dive deep into DTG printing data, popular styles, and opportunities.
Apparel Decoration Trends for 2021 Part Two
Jay Busselle, marketing director, Equipment Zone, interviews two experts in apparel decoration trends: Adrienne Palmer, editor-in-chief of Screen Printing magazine, and Jeremy Picker, creative director and CEO of AMB3R Creative and Screen Printing Editorial Advisory Board member. Both share their insights on decoration trends, apparel styles, and some powerful data for DTG printing. Plus, Picker gives an exclusive look at his 2021 trend report. This is a follow-up webinar to Equipment Zone’s DTG Training Academy virtual event.
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