If you have the capability of creating a web store, you can use that service to help others and yourself. The concept is simple. Create branded T-shirts for businesses in the community to be sold online.
When Andy Holst, Inksoft customer, and owner of Embroidery & Screen Works (EASW), Yankton, S.D., was faced with the prospect of closing his shop due to COVID-19 and jeopardizing the income of his 14 employees, he came up with an idea.
Why not offer to create fund-raising shirts for small businesses in his community where $10 goes to the local business, and the other $10 goes to EASW, also a local business. And the Here For Good 605 (https://hereforgood605.easw.com/here_for_good_605/shop/home ) web store was born.
What started as a place to exhibit a couple of branded T-shirts turned into a full-fledged, state-wide showing of support that has, as of now, grown to include T-shirts from 60 businesses up for sale. To find out more about how this was accomplished, and how you might replicate this money-generating idea, go to https://www.inksoft.com/inksoft-online-fundraising-store-spotlight/.
InkSoft is a software company focusing on the next generation of sales and production software for decorators. It brings together sales, marketing, ordering and production management into one platform. For more information, contact InkSoft at (800) 410-3048; email: [email protected] or visit the website at inksoft.com.
But decorated apparel and promo products sold through online stores won’t just diversify your offerings — it’ll do so much more.Advertisement
Spread your brand in your community
As decorated apparel suppliers, this is the message you need to be giving small businesses.
It’s not just about creating t-shirts with company logos — it’s about increasing brand awareness while giving communities a chance to show their love.
A brick oven pizza restaurant. A dance costume store. A neighborhood salon.
These are the local businesses that are hurting — and if they hear about the opportunity they have to create an online presence where their customers, where their communities, can buy in and show their support, don’t you think they’d take action?
All it takes is a few branded t-shirts, designed and released from the comfort of their own home.Advertisement
With your help, they’ll be diversifying their revenue while spreading brand awareness. All while getting a good look at how much their business means to their community.
The more you can do
It might just be reaching out to small businesses in your community and letting them know this is an option. Giving them the information they need, answering their questions, and showcasing how it might look.
Or maybe you want to go further. Maybe you want to give back more.
Offering discounts and new client packages is a great way to start.
Take We Talk Shirty, for example. The decorated apparel supplier based in Blakely, Pennsylvania extended an offer to local businesses — all affected by the shut-down this week.Advertisement
The offer? Creating custom online stores for businesses, free of charge, allowing them to sell their own branded merchandise.
“It’s a 30-day store and our goal is to sell 50 t-shirts for them. The profit is really profitable for the businesses signing up for this. And it’s open to anyone who owns a business,” We Talk Shirty owner Ron Augelli explained.
The truth is, if you have the capabilities and the man-power, you should be doing what you can to help. From our niche area of expertise, creating online stores for local businesses is a great option.
InkSoft has the features needed to create virtual stores beautifully, quickly, and painlessly — but the point of this blog isn’t to sell you on our platform.
The point is to sell you on the idea — on the need for taking action.
Anything our team can do to help yours function through this tricky time, we’d be glad to do. Because, like you, we’re still working. And we’re here to help.
You can reach us at 800-410-3048.
The InkSoft Team
Watch Jay Busselle, Adrienne Palmer, and Jeremy Picker dive deep into DTG printing data, popular styles, and opportunities.
Apparel Decoration Trends for 2021 Part Two
Jay Busselle, marketing director, Equipment Zone, interviews two experts in apparel decoration trends: Adrienne Palmer, editor-in-chief of Screen Printing magazine, and Jeremy Picker, creative director and CEO of AMB3R Creative and Screen Printing Editorial Advisory Board member. Both share their insights on decoration trends, apparel styles, and some powerful data for DTG printing. Plus, Picker gives an exclusive look at his 2021 trend report. This is a follow-up webinar to Equipment Zone’s DTG Training Academy virtual event.
EFI Printers Receive Type II Certification for Wallcoverings
Bridging the Gap: Promotional Products + Apparel Decoration
InkSoft Offers Free Social Media Referral Marketing Kit
Andy MacDougall Talks Biosensors, Electrochemistry
Screen Saver Podcast: Apparel Decoration
Screen Saver Podcast: Design
Rising Stars Awards4 months ago
Announcing the 2020 Rising Stars Award Winners
Headlines4 months ago
Join the Screen Printing Brain Squad — and Make Your Voice Heard!
Case Studies2 months ago
Molly Baz Knows How to Sell a Brand
Screen Printing2 months ago
Join the Screen Printing Mentorship Project!
Thomas Trimingham2 months ago
How to Choose Between Digital Printing and Screen Printing
Best of the Business2 months ago
Cracking New Markets: Promotional Products
Podcasts2 months ago
Screen Saver Podcast: We Talk Shirty
Press Releases3 months ago
Digital Art Solutions Presents Free Graphics Academy Master Class Series