Press Releases

International Sign Association Releases Strategic Insight Paper on Mixed/Extended/Augmented/Virtual Reality

Published

5 years ago

April 30, 2019

ISA has released its second Strategic Insight paper, Extended Reality: Expanding the Definition of Sign Interaction, exploring the impact of mixed/extended/augmented/virtual reality.

This Strategic Insights paper is authored by Jonathan Josephson, founder of Quantum Interface. It is the second in a series of papers that explores products and ideas that are on the cusp — and may bring significant change to the sign, graphics and visual communications industry.

ISA has released its second Strategic Insight paper, Extended Reality: Expanding the Definition of Sign Interaction, exploring the impact of mixed/extended/augmented/virtual reality.

In the world of signs, graphics and visual communications, possibilities expand to include elements that move, respond and react when a person looks toward them. Static signs come to life with added layers of information seen through smartphones, car windshields and the like.

Josephson will demonstrate the technology and discuss its impact on the sign, graphics and visual communications industry on Thursday, April 25, in the ISA 75th Anniversary Booth, 5047, at ISA International Sign Expo 2019 at Mandalay Bay Convention Center in Las Vegas.

Josephson is the former head of the planning department for Austin, Texas, bringing an understanding of the sign, graphics and visual communications industry. He offers a unique perspective of these emerging technologies and how they have the potential to change the products we produce, how we produce them and how customers view and/or interact with signage.

Extended Reality is part of a series of insights that ISA will be offering as part of its 75th anniversary celebration. The first, Nanomaterials: Giant Changes Coming from the Tiniest of Materials, was written by Dexter Johnson, senior science editor/analyst for the Graphene Council. It explores nanomaterials and their potential uses in protective applications, thin-film electronics (i.e. flexible displays and electronics), digital displays, pigments for inks and paper. It was released earlier this year.

Additional Strategic Insight papers will be released throughout the coming year. Extended Reality: Expanding the Definition of Sign Interaction, is available for $24.95 to ISA members and Affiliated Association members and $99.95 for nonmembers. It can be accessed at www.signs.org/insights.

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