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E-commerce: It’s an ever-evolving animal. As consumers become increasingly reliant on technology, insistent on quick gratification, and willing to adopt the newest fad, retailers and businesses are hard-pressed to anticipate trends and get ahead. Where do garment decorators fit into that picture? What platforms are they using? How automated do they have to be? How do they keep the attention of their market? We spoke to a number of garment decorators, from edgy brands to spiritwear providers to personalized sock producers, to see a variety of scenarios of e-commerce in practice. 

Read all four e-commerce profiles here, plus gather some tips for social media success.

SPONSORED VIDEO

Watch Jay Busselle, Adrienne Palmer, and Jeremy Picker dive deep into DTG printing data, popular styles, and opportunities.

Apparel Decoration Trends for 2021 Part Two

Jay Busselle, marketing director, Equipment Zone, interviews two experts in apparel decoration trends: Adrienne Palmer, editor-in-chief of Screen Printing magazine, and Jeremy Picker, creative director and CEO of AMB3R Creative and Screen Printing Editorial Advisory Board member. Both share their insights on decoration trends, apparel styles, and some powerful data for DTG printing. Plus, Picker gives an exclusive look at his 2021 trend report. This is a follow-up webinar to Equipment Zone’s DTG Training Academy virtual event.

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