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It’s a Virtual World

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E-commerce: It’s an ever-evolving animal. As consumers become increasingly reliant on technology, insistent on quick gratification, and willing to adopt the newest fad, retailers and businesses are hard-pressed to anticipate trends and get ahead. Where do garment decorators fit into that picture? What platforms are they using? How automated do they have to be? How do they keep the attention of their market? We spoke to a number of garment decorators, from edgy brands to spiritwear providers to personalized sock producers, to see a variety of scenarios of e-commerce in practice. 

Read all four e-commerce profiles here, plus gather some tips for social media success.

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Watch Adrienne Palmer's session from the DTG Training Academy 2021.

Apparel Decoration Trends for 2021

Adrienne Palmer joins Jay Busselle, marketing director, Equipment Zone, during the DTG Training Academy 2021 virtual event, to share apparel decoration trend insight from Jeremy Picker, where you should be finding your trendspiration, and data from Keypoint Intelligence highlighting the positive recovery of DTG printers.

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