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It’s trade-show time. Should it be?

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We’re but weeks away from SGIA 2011, set for October 19-21 in New Orleans, LA. For the editors of Screen Printing, it’s a chance to meet face-to-face with printers, manufacturers, and distributors. We drum up story ideas, hear input about the magazines, and make new industry connections. But the experience is different for the vendor and printer communities.

We’re but weeks away from SGIA 2011, set for October 19-21 in New Orleans, LA. For the editors of Screen Printing, it’s a chance to meet face-to-face with printers, manufacturers, and distributors. We drum up story ideas, hear input about the magazines, and make new industry connections. But the experience is different for the vendor and printer communities.

Vendors spend considerable amounts of time and money to attend trade shows. Shipping equipment can cost a fortune. Staffing is an expensive proposition as well, and that’s not even counting the scantily clad models who sometimes adorn the booths. All of these costs become exorbitant if sales are off at the show.

On the printer side, decisions makers, managers, and key staff take valuable time away from the shop floor and front office to see what they hope will be the best equipment to take their businesses to the next level. For smaller shops, a trip to a trade show may mean putting everything on hold.

It’s a gamble for just about everyone involved.

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That being said, how often should trade shows take place? Do you see value in having them yearly? Do you attend annually?

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Let’s Talk About It

Creating a More Diverse and Inclusive Screen Printing Industry

LET’S TALK About It: Part 3 discusses how four screen printers have employed people with disabilities, why you should consider doing the same, the resources that are available, and more. Watch the live webinar, held August 16, moderated by Adrienne Palmer, editor-in-chief, Screen Printing magazine, with panelists Ali Banholzer, Amber Massey, Ryan Moor, and Jed Seifert. The multi-part series is hosted exclusively by ROQ.US and U.N.I.T.E Together. Let’s Talk About It: Part 1 focused on Black, female screen printers and can be watched here; Part 2 focused on the LGBTQ+ community and can be watched here.

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