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ITW Trans Tech, Carol Stream, IL, announced it will present a new company identity to coincide with its recent expansion into the on-demand digital industrial decoration market. The launch will include a new logo, redesigned Website, and revamped product line.

ITW retired its red, yellow, and blue logo after 29 years and is gradually being replaced by a nine-dot matrix image with a burgundy “T.” The new logo, featuring the signature Trans Tech font, reflects an expansion of the company into the digital future of product decoration.

“We will be introducing new products, innovative technologies, and improved ways to apply them to a wide range of industries,” says Dana Pulvino, global sales and marketing manger.

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