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Jeremy Picker’s T-Shirt Design Rocks for Third Year

Women in Screen Printing Award winners and Print Girl Mafia members live print shirts in Las Vegas.

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FOR THE THIRD YEAR, Jeremy Picker, CEO and creative director, AMB3R Creative, designed the T-shirt graphics for the annual Women in Screen Printing Awards. The 2022 shirts were live printed before and after the awards ceremony at the MADE Lab booth at Printing United in Las Vegas. In 2020, Brandi Schieber, founder of Downtown Threads, and a previous Women in Screen Printing Award winner, printed and shipped the shirts. In 2021, MADE Lab live printed the shirts at their facility during their launch party at Impressions Expo Fort Worth.

“Since #WomenROQ [now U.N.I.T.E. Together], I wanted to celebrate the strong women in our industry through inspiration from the women who led the rock scenes in the past,” says Jeremy. “This year, I wanted to do something a little more edgy. Doing some market research, ’60s and ’70s vibes were woven throughout retail as well as classic rock replicas or refreshes. Add some screen printing equipment and a skull, we wanted to keep to the black/white vibes of punk rock tees of the past.”

Designing the shirt has been important to Jeremy as a male ally in the industry. “I love what Adrienne [and Screen Printing magazine] is doing for our industry and love that you’re highlighting female leaders who are going to be the rock stars for future female printers in our space,” he says. “I didn’t grow up around strong, independent females, so I love the entrepreneurial spirit that embodies all these ladies. In a white male-dominated space, I am all for bringing in some diversity to shake things up and bring different/fresh perspectives.”

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Val Solomon, co-owner, Night Owls, and previous Women in Screen Printing Award winner, Alyson Collins, production manager, Parkway Printshop, and current Women in Screen Printing Award winner, and Nikki Bowen, co-owner, Machine Gun Graphics and founder of Print Girl Mafia, live printed the shirts at MADE Lab’s booth on a ROQ Eco automatic screen printing press with a ROQ Dry Evolution flash cure unit onto Allmade T-shirts, donated by Ryan Moor.

“We designed with tonal light and tonal dark in mind so they could use the same ink on all shirt types,” says Jeremy. “Soft hand and vintage print.”

“We accomplished the print with water-based ink this year,” says Val. “I got a lot of questions about the hand of the print and how we were able to accomplish such a soft print on the Allmade tees. It’ll only get softer the more it’s washed!”

The trio of printers used a custom Matsui formulation of their Soft Stretch and 301 Clear series with 5 percent of quick additive. “The setup, registration, and live printing of the two screens/colors were super easy because we did not use a base, and we had no issues with dry-in during the run,” says Val.

If you have suggestions for the 2023 Women in Screen Printing T-Shirt design, send them our way! [email protected].

PHOTO GALLERY (8 IMAGES)
📷 Photos courtesy of Seth Brewton, The Creative Situation. Video courtesy of Val Solomon, Night Owls.

Adrienne Palmer is the editor-in-chief of Screen Printing and Big Picture.

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SPONSORED VIDEO

Watch Jay Busselle, Adrienne Palmer, and Jeremy Picker dive deep into DTG printing data, popular styles, and opportunities.

Apparel Decoration Trends for 2021 Part Two

Jay Busselle, marketing director, Equipment Zone, interviews two experts in apparel decoration trends: Adrienne Palmer, editor-in-chief of Screen Printing magazine, and Jeremy Picker, creative director and CEO of AMB3R Creative and Screen Printing Editorial Advisory Board member. Both share their insights on decoration trends, apparel styles, and some powerful data for DTG printing. Plus, Picker gives an exclusive look at his 2021 trend report. This is a follow-up webinar to Equipment Zone’s DTG Training Academy virtual event.

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