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L2 Brands Acquires Ouray Sportswear from S&S Activewear

S&S acquired Ouray when it purchased distributor TSC Apparel in 2021.

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Custom apparel maker L2 Brands (Hanover, Pennsylvania) has acquired the Ouray Sportwear and Locale Outdoor labels from S&S Activewear (Bolingbrook, Illinois).

Ouray is an apparel supplier to the destination, collegiate, and golf channels which serves 4000 customers on an annual basis, the companies said in a joint announcement of the deal. Terms of the acquisition were not disclosed.

Ouray, founded as Ski Country Imports in 1965, acquired the Locale Outdoor brand in 2021. S&S Activewear acquired both brands when it purchased distributor TSC Apparel that same year.

“We are thrilled to welcome the Ouray and Locale team to the L2 family,” said Paige Wingert, CEO of L2 Brands, in the announcement. “Both are a tremendous addition and highly complementary fit for L2’s portfolio with significant potential for continued growth. We look forward to working with their team as we focus on bringing Ouray’s and Locale’s products to new customers and markets.”

“We are pleased to reach an agreement with L2 Brands, an ideal partner with the strategic capabilities and shared mission that will best position Ouray for long-term success,” said Frank Myers, CEO of S&S Activewear, in the announcement. “It has been a privilege to work alongside Ouray’s talented team, particularly as the business has grown in partnership with S&S. We look forward to seeing all that the Ouray team will accomplish as they join L2, and we are excited to continue serving our customers as their distribution partner across North America.”

L2 Brands, which formed via a 2018 merger of two brands called League and Legacy, was sold in November to a private equity group called Sentinel Capital Partners.

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