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Editor's Note

Lean In: Plan for the Future While Embracing the Unknown




WHEN WE LAST met, here in Editorial Insights, I wrote about my love for planning. Knowing what I’m doing today, tomorrow, and the next allows me to be my best self. My full calendar sparks joy.

When my fiancé and I decided to move out West in September 2018, I got right into planning mode. Flights were booked, meetings with property managers were made, and bags were packed. We left beds, kitchen appliances, and that one missing sock in our four-bedroom home in Louisville, Kentucky, and moved into a fully furnished studio apartment in San Francisco.

My fear of the unknown was softened due to my busy schedule and the joy of checking things off my to-do list, but the concern was still there. Will this work? Will I be too homesick? How do you make friends as an adult?

A little over a year later – after exploring all the city has to offer; hosting countless tours of the Golden Gate Bridge and wine country; and making lifelong pals — we’re asking ourselves a new set of questions: Is the tech world really just burnout culture? Probably. Is SF sustainable? Barely. Can we even raise a family when the cheapest home is a studio for a million bucks? Absolutely not. So, where do we go and what do we do now?

Our feature story highlighting Max Hellmann and Alex Meiners, founders of the LA-based screen printing business Family Industries, hits fear of the unknown right on the head. The two lost their jobs within a week. Talk about “what’s next?” But, instead of leaning into distress, they leaned into what they knew: screen printing. More than a decade later, they have a booming shop that has completed 3500-plus live screen printing events for major corporations around the world.

While I’m not sure how long we’ll be in the City by the Bay, just like Max and Alex I’ve learned if you lean into the unknown, you never know where it will take you.


Adrienne Palmer is the editor-in-chief of Screen Printing and Big Picture.


Watch Jay Busselle, Adrienne Palmer, and Jeremy Picker dive deep into DTG printing data, popular styles, and opportunities.

Apparel Decoration Trends for 2021 Part Two

Jay Busselle, marketing director, Equipment Zone, interviews two experts in apparel decoration trends: Adrienne Palmer, editor-in-chief of Screen Printing magazine, and Jeremy Picker, creative director and CEO of AMB3R Creative and Screen Printing Editorial Advisory Board member. Both share their insights on decoration trends, apparel styles, and some powerful data for DTG printing. Plus, Picker gives an exclusive look at his 2021 trend report. This is a follow-up webinar to Equipment Zone’s DTG Training Academy virtual event.

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