Press Releases

MacDermid Graphics Solutions Introduces Alkemi

Published

5 years ago

January 30, 2019

MacDermid Graphics Solutions is pleased to announce a new direction for its line of screen printing solutions, currently sold under the Autotype and CPS brands. After a thorough brand review, MacDermid unveiled today that it will be unifying both brands under a new name, Alkemi and revealed the new logo, tagline, and website to better align with its position as the industry leader in screen films, emulsions, and screen preparation chemicals.

The new brand identity reflects MacDermid’s long history of producing the highest quality products in the market, designed to produce reliable, consistent, quality prints, enabling printers to exceed their customers’ needs and achieve the best possible results. The new tagline “Creative Support. Powered by Careful Science” illustrates just that.

The new website (www.alkemiprint.com), which also launched today, will seek to increase Alkemi’s online presence and help to communicate with current and prospective clients.

“It is important that MacDermid retains its established values while at the same time develops a new and modern identity. We’ve always known our products are relied upon by our customers to produce the results they can count on. We feel confident our new brand direction portrays that commitment. During this time of growth, its right to invest further into our marketing strategy, creating an even stronger brand presence both on and offline,” says Melanie Galloway, Senior Vice President of Graphics Solutions.

Let’s Talk About It

Creating a More Diverse and Inclusive Screen Printing Industry

LET’S TALK About It: Part 3 discusses how four screen printers have employed people with disabilities, why you should consider doing the same, the resources that are available, and more. Watch the live webinar, held August 16, moderated by Adrienne Palmer, editor-in-chief, Screen Printing magazine, with panelists Ali Banholzer, Amber Massey, Ryan Moor, and Jed Seifert. The multi-part series is hosted exclusively by ROQ.US and U.N.I.T.E Together. Let’s Talk About It: Part 1 focused on Black, female screen printers and can be watched here; Part 2 focused on the LGBTQ+ community and can be watched here.