Connect with us

Headlines

Mark Cuban Makes Another Investment in Campus Ink

The billionaire businessman and other investors are pouring an additional $2 million into the outfit.

mm

Published

on

Gage Skidmore, Flickr
Gage Skidmore, Flickr

Campus Ink is raking in the cash.

The Urbana, Illinois-based screen printing company, which operates an NIL (Name, Image, and Likeness) platform for college athletes, has added another $2 million to its coffers thanks to a group of investors that include billionaire entrepreneur Mark Cuban.

It’s the second capital infusion that Campus Ink has received from Cuban, who regards the company as a pioneer in an emerging space.

“When I invested in Campus Ink six months ago, they had one school and 15 athletes,” Cuban said. “Now, they’re working with nearly 25 schools and thousands of athletes with no signs of slowing down. Campus Ink is disrupting the NIL space on behalf of college athletes for the better.”

Other participants in the $2 million funding round include Chicago’s LightBank, Capital Innovators, Irish Angels, West Suburban Angels, Connetic Ventures, High Street Equity Partners, and The Dike Family Partnership.

Scale is the goal for Campus Ink, whose NIL platform enables athletes to earn money through jersey and custom apparel sales.

Advertisement

The University of Illinois delivered proof of concept last year when its men’s basketball student-athletes earned more than $100,000 during the regular season selling NIL-licensed merchandise.

The platform’s growth accelerated with Mark Cuban’s initial investment, which helped Campus Ink secure partnerships with nearly 25 schools that will support more than 2000 athletes, the company said in an announcement.

The platform has also partnered with school bookstores like Gameday Spirit, Legends, and Follett to carry NIL apparel. Retailers can select which players and merchandise they’d like on their shelves while the platform handles athlete compensation.

At Illinois last season, fans purchased nearly 4000 NIL Illini basketball jerseys both online and through in-venue partner Gameday Spirit. Last month, programs at Indiana, Purdue, and San Diego State also signed on with Campus Ink.Mark Cuban Makes Another Investment in Campus Ink

On the platform, athletes have their own “locker room” featuring personalized merchandise connected to their social accounts. A recent partnership with Meta allows fans to buy directly from an athlete’s Instagram page.

A portion of the newly raised $2 million will go toward growing Campus Ink’s NIL Private Label Jersey program. Athletes receive 20-30 percent per unit sold.

Advertisement

Campus Ink also runs its Student Designer Program at more than 40 campuses across the country, teaching college students about custom apparel design and sales.

Screen Printing magazine has been the leading publication and trusted source of information for the screen printing industry for more than 60 years. Our magazine, website, social media channels, and bulletins cover breaking news, innovative products, expert insight, and tools for success.

Advertisement

SPONSORED VIDEO

Watch Jay Busselle, Adrienne Palmer, and Jeremy Picker dive deep into DTG printing data, popular styles, and opportunities.

Apparel Decoration Trends for 2021 Part Two

Jay Busselle, marketing director, Equipment Zone, interviews two experts in apparel decoration trends: Adrienne Palmer, editor-in-chief of Screen Printing magazine, and Jeremy Picker, creative director and CEO of AMB3R Creative and Screen Printing Editorial Advisory Board member. Both share their insights on decoration trends, apparel styles, and some powerful data for DTG printing. Plus, Picker gives an exclusive look at his 2021 trend report. This is a follow-up webinar to Equipment Zone’s DTG Training Academy virtual event.

Promoted Headlines

Advertisement

SUBSCRIBE

Advertisement

Latest Feeds

Advertisement

Most Popular