Connect with us

News & Trends

Marketing with a Human Touch

Published

on

USE_THIS_-_RDE_Wall_Teaser_20150310.jpg

Marketing with a Human Touch Brand agency Dalziel & Pow (D&P) provided a glimpse of what may be the future of in-store marketing at the London Retail Design Expo earlier this year.

Marketing with a Human Touch Brand agency Dalziel & Pow (D&P) provided a glimpse of what may be the future of in-store marketing at the London Retail Design Expo earlier this year. Inspired by their interactive work for children’s clothing retailer Zippy, the firm’s tactile exhibit employed screen-printed conductive ink across its 90 square feet of media to create user-initiated animations.

“We liked the idea of a printed element lending digital a warmer, un-intimidating, Marketing with a Human Touch more human feel,” says Helen Cupit, marketing manager at D&P. “You just have to look at the way people were instantly hooked at the first touch to see it has rich potential for brands wanting to create more engaging store experiences.”

Marketing with a Human TouchUsing water-based, black conductive ink from Bare Conductive, partnering screen-printing studio K2 printed the designs onto timber panels; a layer of white ink was then applied over the black to enable animated projections. The prints were then wired to an Ototo capacitive touch-board; the content was controlled by VJ software Resolume. A team of six spent two days installing the 140-square-foot paneling.

“Print, with its inherently tactile, hands-on nature, offers a unique value in a digitized age – a ‘keepsake’ quality,” Marketing with a Human Touch Cupit says of what’s to come for retail design. “For us, it’s all about integration. This is where we see things heading.”
 

Advertisement

SPONSORED VIDEO

Watch Jay Busselle, Adrienne Palmer, and Jeremy Picker dive deep into DTG printing data, popular styles, and opportunities.

Apparel Decoration Trends for 2021 Part Two

Jay Busselle, marketing director, Equipment Zone, interviews two experts in apparel decoration trends: Adrienne Palmer, editor-in-chief of Screen Printing magazine, and Jeremy Picker, creative director and CEO of AMB3R Creative and Screen Printing Editorial Advisory Board member. Both share their insights on decoration trends, apparel styles, and some powerful data for DTG printing. Plus, Picker gives an exclusive look at his 2021 trend report. This is a follow-up webinar to Equipment Zone’s DTG Training Academy virtual event.

Promoted Headlines

Most Popular