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Andy MacDougall

Meet Gemma Monostereo, the Do-It-All Screen Printer with an Artful Touch

The vivacious Renaissance woman stars in the second episode of AndyMac’s “Art, Ad, or Alchemy?” podcast.




MY SECOND EPISODE of the “Art, Ad, or Alchemy?” podcast features one of my favorite people ever, a woman whose spirit and spark is as wild as her hair. She’ll trade you shot for shot at 4 a.m. during witching hour at Primavera Sound; organize 30 or 40 international artists and their gear; make cases and kegs of beer magically appear in hyper secure festivals; and send you off to watch your first ever Barcelona Football Club match – the one where Xavi retired and grown men cried.

Dynamite? Pffft. She’s TNT in a small package, powered by a squeegee. She’s Gemma Monostereo (, from Barcelona, and she’s our guest!

Have a look through the photos and have a listen to her story. We cover a lot of ground, from her first taste of screen printing, starting and growing @Serigrafia_Monostereo, the death of live music and the rock poster during COVID, and the new sources of print jobs. We talk favorite artists, women kicking it in the gig poster world, and the Brexit bonus.

Along with running the screen studio, she’s getting back into live print demos as the lockdowns come off, including visits to schools and festivals, like the one in Casablanca shown in the photos.

Tired of reading? Listen to the podcast and Vale Vale Vale – Let’s go to Barcelona and meet Gemma!


Andy MacDougall is a screen printing trainer and consultant based on Vancouver Island in Canada, and a member of the Academy of Screen & Digital Printing Technology. If you have production problems you’d like to see him address in “Shop Talk,” email your comments and questions to [email protected]


Watch Jay Busselle, Adrienne Palmer, and Jeremy Picker dive deep into DTG printing data, popular styles, and opportunities.

Apparel Decoration Trends for 2021 Part Two

Jay Busselle, marketing director, Equipment Zone, interviews two experts in apparel decoration trends: Adrienne Palmer, editor-in-chief of Screen Printing magazine, and Jeremy Picker, creative director and CEO of AMB3R Creative and Screen Printing Editorial Advisory Board member. Both share their insights on decoration trends, apparel styles, and some powerful data for DTG printing. Plus, Picker gives an exclusive look at his 2021 trend report. This is a follow-up webinar to Equipment Zone’s DTG Training Academy virtual event.

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