Nazdar Consulting is the result of Shawnee, KS-based Nazdar’s focus on improving the productivity, quality, and profitability of screen and digital printers. Nazdar Consulting joins the Inks and Coatings and SourceOne divisions under the Nazdar corporate umbrella.

Nazdar says its new division will initially focus on two practice areas: Chromatix Screen Printing Services and Chromatix Digital Services. Chromatix is an analytical and consultative process designed to ensure color consistency and control for digital- and screen-printing applications. Mike Ruff and Bruce Ridge, who have both joined the Nazdar Consulting team, developed the program at Nazdar’s subsidiary, ReyHan PGF. Ruff serves as chief technology officer for the new division, and Ridge serves as business director for consulting services. Chris Davis, who has served as Nazdar’s vice president and chief information officer, acts as the head of Nazdar Consulting. The new division will serve customers throughout the US, Canada, and Mexico.

“The addition of Nazdar Consulting Services will fill an important niche in the digital- and screen-printing industry,” says Mike Fox, president of Nazdar. “In today’s high-tech world, customers demand perfection. Consistent color reproduction is a crucial part of consistent brand and product identification for many of the world’s largest companies. The combined expertise of all of our divisions … means we have the ability to remove the guesswork and error from color control. Nazdar Consulting is our vehicle to share this knowledge with our customers. If it’s good for them and it’s good for us-making our customers more successful is how we become more successful ourselves.”

Nazdar says its future plans for the new division include introducing consulting and training services in information technology, environmental health and safety, and strategic planning. For more information, contact Nazdar, 8501 Hedge Lane Terrace, Shawnee, KS 66227, 913-422-1888, fax: 913-422-2295, Web: www.nazdar.com.