Next Level Apparel has appointed Mike Alexander its new president.
He comes to the Los Angeles-based blank apparel wholesaler after serving as executive vice president for Careismatic Brands, a provider of medical apparel and footwear.
At Careismatic Brands, Alexander provided direction and leadership to various departments including B2B and D2C sales, product design and merchandising, marketing, and customer service.
In his new role, Alexander will have leadership responsibility for sales, marketing, and product management.
“This is a big win for us. Mike is joining us at time when we have a lot of momentum, and he makes us that much stronger,” said NLA CEO Randy Hales in a media release. “He played a key role in the growth of Careismatic from $200 million to over $600 million during his tenure, including a three-year initiative that grew the digital revenue side of the business to over $100 million.”
“This is like joining a team on its way to the Super Bowl. I’m thrilled to be joining the company and to do my part to build upon the successes at Next Level Apparel,” said Alexander in the release. “I believe there are many opportunities to expand our product offering in adjacent categories and grow with both our existing customers and new ones, along with extending our global footprint.”Advertisement
Alexander graduated with an MBA from Loyola Marymount University in Los Angeles after earning his bachelor’s degree in business administration from National University in La Jolla, California.
Let’s Talk About It
Creating a More Diverse and Inclusive Screen Printing Industry
LET’S TALK About It: Part 3 discusses how four screen printers have employed people with disabilities, why you should consider doing the same, the resources that are available, and more. Watch the live webinar, held August 16, moderated by Adrienne Palmer, editor-in-chief, Screen Printing magazine, with panelists Ali Banholzer, Amber Massey, Ryan Moor, and Jed Seifert. The multi-part series is hosted exclusively by ROQ.US and U.N.I.T.E Together. Let’s Talk About It: Part 1 focused on Black, female screen printers and can be watched here; Part 2 focused on the LGBTQ+ community and can be watched here.
“Magic” Marketing for Screen Printing Shops
NOBULL Chooses STAHLS’ DTF Transfers for NFL Combine Apparel
How to Create a Winning Culture in Your Screen-Printing Business
Meet Our New Editor-in-Chief
Big Frog Custom T-Shirts & More of Round Rock Celebrates Grand Opening
STAHLS’ Redefines Apparel Customization with Acquisition of Fulfill Engine
Press Releases1 month ago
VersaSTUDIO BY-20 Becomes First Desktop DTF Printer to Earn a BLI 2024 Pick Award from Keypoint Intelligence
Columns1 month ago
5 Revenue Generators You Likely Aren’t Thinking About
Press Releases2 months ago
Grimco Giving Away a Free ROQ YOU Automatic Screen Printing Press at Impressions Long Beach
Art, Ad, or Alchemy1 month ago
Getting “Tuff” with Art
Marshall Atkinson2 months ago
6 Ideas to Build a Better Sales Engine For Your Business
Columns2 months ago
How Your Print Business Can Escape Price-Driven Competition … Forever
Editor's Note3 weeks ago
Meet Our New Editor-in-Chief
Special Reports + Analysis2 months ago
Small Shop Automation Solutions