Connect with us

News & Trends

Pantone Chooses Multicolor Blend for Color of the Year

mm

Published

on

Pantone_Color_of_the_Year_2016_shop_Pantone_Swatch_Cards.jpg

Pantone has announced its annual Color of the Year, choosing a blend of two shades for the first time. Serenity (Pantone 15-3919) is a pale blue evoking a calm sky, and its complement, Rose Quartz, is a warm, “composed” tone.

Pantone has announced its annual Color of the Year, choosing a blend of two shades for the first time. Serenity (Pantone 15-3919) is a pale blue evoking a calm sky, and its complement, Rose Quartz, is a warm, “composed” tone.

“With the whole greater than its individual parts, joined together Serenity and Rose Quartz demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace,” says Leatrice Eiseman, executive director of the Pantone Color Institute, in a release.

The company points toward calmness and subtle romance as the blend’s major appeal across the beauty, interiors, and graphic design industries. Pantone describes Serenity and Rose Quartz as versatile in regards to matte, metallic, and glossy finishes. (Garment printers, however, face a unique set of challenges when working with Pantone colors.)

Eiseman also indicates a larger-than-fashion implication of the color choice:

Advertisement

“In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design. This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumers’ increased comfort with using color as a form of expression which includes a generation that has less concern about being typecast or judged, and an open exchange of digital information that has opened our eyes to different approaches to color usage.”

Rose Quartz and Serenity are among 210 new additions to Pantone’s Fashion, Home, & Interiors Color System, announced in August.

Past Colors of the Year include Marsala, Radiant Orchid, Emerald, Tangerine Tango, and Honeysuckle.
 

SPONSORED VIDEO

Watch Jay Busselle, Adrienne Palmer, and Jeremy Picker dive deep into DTG printing data, popular styles, and opportunities.

Apparel Decoration Trends for 2021 Part Two

Jay Busselle, marketing director, Equipment Zone, interviews two experts in apparel decoration trends: Adrienne Palmer, editor-in-chief of Screen Printing magazine, and Jeremy Picker, creative director and CEO of AMB3R Creative and Screen Printing Editorial Advisory Board member. Both share their insights on decoration trends, apparel styles, and some powerful data for DTG printing. Plus, Picker gives an exclusive look at his 2021 trend report. This is a follow-up webinar to Equipment Zone’s DTG Training Academy virtual event.

Promoted Headlines

Most Popular