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Report on ROI Standards for In-Store Marketing Materials Released

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Shop!, an association for the advancement of retail environments and experiences, has released the 2017 Shop! ROI Standards for In-Store Marketing Materials report. The report is focused on P-O-P displays but is applicable to all in-store marketing communication vehicles, according to the association. The document includes strategies for developing in-store marketing materials, improving compliance, and calculating ROI, as well as actionable insights, best practices guidelines, case studies, and templates.

Download the report or accompanying white paper from Shop!’s website.

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