(PRESS RELEASE) ISSAQUAH, WA — SanMar Corp., a leading supplier of wholesale accessories and apparel, announces its 2025 Spring New Arrivals featuring more than 135 styles across 20 brands. The rollout includes a notable sustainable brand launch, sports uniform program, expansions in warm weather and UV protection options, and new from retail favorites including Nike, Carhartt, The North Face, TravisMathew, Brooks Brothers, the permanent inclusion of Tommy Bahama, and the move of industry athletic apparel A4.
Building on the momentum of the stock uniforms introduced by Sport-Tek in 2024, SanMar announces the new Club on-field performance collection. For the first time, Sport-Tek will be a destination for the complete kit including matching headwear and socks. Launching with 11 styles spanning adult, women’s, and youth size ranges in a wide breadth of team colors, the collection positions itself as an authentic alternative to retail athletic brands without sacrificing performance details.
“In 2024 Sport-Tek went from outfitting fans in the stands to players on the field and on the court,” says Shel Renning, Vice President of Merchandising at SanMar. “Our new Club styles will unlock new levels in game day uniforms for our customers. The Club program introduces styles that are a perfect supplement for training programs or rec leagues that need technical performance to perform at their best for their team.”
With warmer weather on the way, versatility is key in new lightweight wovens that stretch and move with whatever the day brings. The Carhartt collection at SanMar expands with the exciting introduction of Sun Defender, a range of lightweight tees and performance wovens built with Force and FastDry technologies to keep the end user cool, dry, and protected without weighing them down.
“One of the trends that we’re seeing is the focus on UV protection,” says Renning. “It’s now an expected feature for apparel in recreation, resortwear, hospitality, and workwear. Not only do these garments need to offer durability and moisture wicking to merely keep up with the wearer but also must stand up to the changing climate conditions to protect them.”
Through an exclusive distribution partnership, SanMar launches Stanley/Stella premium imprintable apparel from the European brand known for innovation, sustainability, and unmatched quality. The collection features 20 of the brand’s most popular fashion organic tees and fleece in vibrant colors and heathers in a range of core and lifestyle silhouettes thoughtfully redesigned for the U.S. market. SanMar’s launch of the brand provides customers with a fresh, premium choice among the supplier’s growing sustainable apparel offering.
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“As the leading European name in premium, sustainable blank apparel, Stanley/Stella was looking for the right partner in the U.S.,” explains Renning. “We’re thrilled that they felt SanMar was a natural fit thanks to the shared values of providing high-quality apparel and commitment to serving our customers and the planet,”
In addition to the notable launch of Stanley/Stella, more than 20 sustainable styles from leading SanMar brands continue to grow the supplier’s planet-conscious offering. New polos from retail favorites like Nike Move to Zero, recycled poly fabrications from TravisMathew, and an inaugural polo offering from The North Face.
“The growing number of sustainable styles this season ensures there are options for everyone,” says Emily Gigot, Senior Manager of Sustainability at SanMar. “Whether hitting the court, the office, or finding a new favorite tee, these new arrivals demonstrate that no matter the destination, SanMar has great options that put people and planet first.”
Spring kicks off a new season of adventure with adaptable bags that work hard on and off the clock. TravisMathew brings modern silhouettes that deliver on the quiet luxury trend as well as a fresh cooler collection boasting functional packability and a playful bottle opener. Sleek yet relaxed options inspired by athleisure from Mercer+Mettle effortlessly negotiate work/lifestyle balance.
OGIO serves up the official bag of the Professional Pickleball Association with the Court Sling and Base Packs. “You can’t go to any park or athletic club without hearing the sound of pickleball — it’s everywhere!” adds Renning. “While there are so many traditional bag options in the marketplace, we’re finding that end users are looking for something a little bit different that they don’t already have in their closet. We’re excited to be launching unique takes on memorable promotional bags that put the fun in functional.”