One of my favorite things to say to a client is, ‘It doesn’t take a genius to screen print a T-shirt,’” says Jeremiah Johnson, customer service manager at Threadbird. “What it does take a genius to do is to screen print a T-shirt well and do that consistently over an extended period of time. And that’s where we’ve made our niche in the market.”
The Orlando, Florida-headquartered company specializes in high-end apparel decoration for retail customers, many of them independent clothing labels. This discharge-printed, simulated process shirt was printed for one such customer: Aaron Crawford, co-owner of Cavitycolors. Crawford “lives every day like it’s Halloween,” reads the retailer’s website; the “Ghoulies” shirt is just one of his many horror-imbibed designs.
“The high color count, ‘painterly’ look is popular right now,” says Johnson of this type of print, adding that simulated process printing has become increasingly complex thanks to better design programs. The pressure to meet the high expectations of the artists behind the designs is high, as well. “It’s always a bit more nerve-wracking dealing with an actual artist rather than a company who commissions something,” he says. “There’s a certain amount of trust involved.”
Johnson says the biggest challenge with this particular shirt was keeping colors consistent throughout the run. Threadbird has a minimum run of 100 for simulated process work, but quantities can reach up to 1000.
• Emulsion: Murakami Aquasol Hvp
• Frame: Static aluminum 23 x 31
• Garment: Next Level 3600
• Inks: Union
• Press: MHM 14/16 SP400
• Dryer: Interchange
• Flash: MHM & MSI
• Mesh: Dynamesh
Watch Jay Busselle, Adrienne Palmer, and Jeremy Picker dive deep into DTG printing data, popular styles, and opportunities.
Apparel Decoration Trends for 2021 Part Two
Jay Busselle, marketing director, Equipment Zone, interviews two experts in apparel decoration trends: Adrienne Palmer, editor-in-chief of Screen Printing magazine, and Jeremy Picker, creative director and CEO of AMB3R Creative and Screen Printing Editorial Advisory Board member. Both share their insights on decoration trends, apparel styles, and some powerful data for DTG printing. Plus, Picker gives an exclusive look at his 2021 trend report. This is a follow-up webinar to Equipment Zone’s DTG Training Academy virtual event.
Screen Saver Podcast: Leadership
Printing United Expo Preview Now Open
Empire Screen Printing Highlights Capabilities for Appliance Manufacturers
How a Professional Wrestler Began Supplying Screen Printed Apparel to the Wrestling Community
11 Photos That Show What It Takes to Be a Screen Printer
A Print Provider’s Guide to Becoming More Profitable
Podcasts4 months ago
Screen Saver Podcast: Branding
Case Studies4 months ago
Molly Baz Knows How to Sell a Brand
Best of the Business3 months ago
Cracking New Markets: Promotional Products
Thomas Trimingham4 months ago
How to Choose Between Digital Printing and Screen Printing
Press Releases4 months ago
Digital Art Solutions Presents Free Graphics Academy Master Class Series
Screen Printing4 months ago
Join the Screen Printing Mentorship Project!
Marshall Atkinson3 months ago
Six Strategic Steps Toward Trying New Things
Andy MacDougall3 months ago
Screen Printers Fight Against COVID-19