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Scaring Up a Specialty Print

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One of my favorite things to say to a client is, ‘It doesn’t take a genius to screen print a T-shirt,’” says Jeremiah Johnson, customer service manager at Threadbird. “What it does take a genius to do is to screen print a T-shirt well and do that consistently over an extended period of time. And that’s where we’ve made our niche in the market.”

The Orlando, Florida-headquartered company specializes in high-end apparel decoration for retail customers, many of them independent clothing labels. This discharge-printed, simulated process shirt was printed for one such customer: Aaron Crawford, co-owner of Cavitycolors. Crawford “lives every day like it’s Halloween,” reads the retailer’s website; the “Ghoulies” shirt is just one of his many horror-imbibed designs.

Scaring Up a Specialty Print

“The high color count, ‘painterly’ look is popular right now,” says Johnson of this type of print, adding that simulated process printing has become increasingly complex thanks to better design programs. The pressure to meet the high expectations of the artists behind the designs is high, as well. “It’s always a bit more nerve-wracking dealing with an actual artist rather than a company who commissions something,” he says. “There’s a certain amount of trust involved.”

Johnson says the biggest challenge with this particular shirt was keeping colors consistent throughout the run. Threadbird has a minimum run of 100 for simulated process work, but quantities can reach up to 1000.

Print Sequence
Scaring Up a Specialty Print

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Specs
• Emulsion: Murakami Aquasol Hvp
• Frame: Static aluminum 23 x 31
• Garment: Next Level 3600
• Inks: Union
• Press: MHM 14/16 SP400
• Dryer: Interchange
• Flash: MHM & MSI
• Mesh: Dynamesh

Read more from our February/March issue here, or check out more from our Special Effects series:

Special Effects: ‘A Real Money Maker’
Scaring Up a Specialty Print

Superman Graphics and Scented Shirts
Scaring Up a Specialty Print

High-Density Inks Meet Glitter, Foil, and More
Scaring Up a Specialty Print

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SPONSORED VIDEO

Watch Jay Busselle, Adrienne Palmer, and Jeremy Picker dive deep into DTG printing data, popular styles, and opportunities.

Apparel Decoration Trends for 2021 Part Two

Jay Busselle, marketing director, Equipment Zone, interviews two experts in apparel decoration trends: Adrienne Palmer, editor-in-chief of Screen Printing magazine, and Jeremy Picker, creative director and CEO of AMB3R Creative and Screen Printing Editorial Advisory Board member. Both share their insights on decoration trends, apparel styles, and some powerful data for DTG printing. Plus, Picker gives an exclusive look at his 2021 trend report. This is a follow-up webinar to Equipment Zone’s DTG Training Academy virtual event.

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