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SGIA Brings New Innovation to SOURCING at MAGIC



SGIA returned to

SGIA returned to SOURCING at MAGIC (Las Vegas, February 16–19) with the SGIA Innovation Zone, an exclusive area showcasing the Association as the go-to source for complete and unbiased information. The Zone also puts the SGIA community of printers listed on in front of thousands of buyers in the apparel brands market.


In addition to screen printing, direct-to-garment inkjet and dye sublimation technology, this year’s Zone featured a digital cut-and-sew workflow display. “This was the first time cut-and-sew was in our Zone,” said Johnny Shell, SGIA’s Vice President of Technical Service. “It really reflects the current state-of-the-art digital technology that is being used as cut-and-sew is moving back onshore. It is a growing and important trend.”


SOURCING at MAGIC provides an accurate look at where the fashion industry is heading and connects designers, retailers and manufacturers with the necessary tools to further their business — and the SGIA Innovation Zone pointed them directly to the SGIA community of printers.



Can’t get enough garment? Visit for industry updates, education and events specific to the apparel decoration community.


Watch Jay Busselle, Adrienne Palmer, and Jeremy Picker dive deep into DTG printing data, popular styles, and opportunities.

Apparel Decoration Trends for 2021 Part Two

Jay Busselle, marketing director, Equipment Zone, interviews two experts in apparel decoration trends: Adrienne Palmer, editor-in-chief of Screen Printing magazine, and Jeremy Picker, creative director and CEO of AMB3R Creative and Screen Printing Editorial Advisory Board member. Both share their insights on decoration trends, apparel styles, and some powerful data for DTG printing. Plus, Picker gives an exclusive look at his 2021 trend report. This is a follow-up webinar to Equipment Zone’s DTG Training Academy virtual event.

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