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SGIA’s Q1 Benchmarking Report





SGIA’s first 2019 quarterly benchmarking survey queried garment decoration companies on products and markets in their industries. With responses from 94 garment decoration businesses, insights include:

  • The average number of markets served is seven, with five products produced; 96.6 percent offer T-shirts, 80.5 percent bags, 75.9 percent hats/caps, and 79.3 percent performance wear.
  • Top markets served include 73.5 percent business-to-consumer, 71.1 percent athletic, 69.9 percent corporate branding, 61.4 percent educational institutions, and 61.4 percent nonprofits.
  • Markets with the highest growth potential: interior décor, architecture, printing for the trade, business-to-consumer, and healthcare.
  • 78 percent of companies have fewer than 20 employees; 78.2 percent have a sales revenue of $3 million or less; and 14.4 percent top $10 million in sales.
  • Garment decorators tend to offer additional products in other industry segments, most commonly graphic and sign (28.7 percent).
  • 75.6 percent use a multi-technology approach to operations, with 17.9 percent being mostly digital and 34.6 percent mostly analog.
  • 52.6 percent provide some type of finishing and/or post-production services, most commonly bagging/tagging and fulfillment.
  • 79.4 percent experienced positive sales growth, with 8.3 percent median sales growth during the past year.
  • 28.8 percent report an increase in employment; 51.6 percent plan to hire more people.
  • 76.7 percent of respondents were confident about the industry.

SGIA members can access the full report online at



Let’s Talk About It

Creating a More Diverse and Inclusive Screen Printing Industry

LET’S TALK About It: Part 3 discusses how four screen printers have employed people with disabilities, why you should consider doing the same, the resources that are available, and more. Watch the live webinar, held August 16, moderated by Adrienne Palmer, editor-in-chief, Screen Printing magazine, with panelists Ali Banholzer, Amber Massey, Ryan Moor, and Jed Seifert. The multi-part series is hosted exclusively by ROQ.US and U.N.I.T.E Together. Let’s Talk About It: Part 1 focused on Black, female screen printers and can be watched here; Part 2 focused on the LGBTQ+ community and can be watched here.

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