Smithers Pira has released “The Future of Digital versus Analogue Printing to 2020,” a market research report indicating that the growth of digital printing’s share in the print and printed packaging markets is due to accelerate over the next five years.
Smithers Pira has released “The Future of Digital versus Analogue Printing to 2020,” a market research report indicating that the growth of digital printing’s share in the print and printed packaging markets is due to accelerate over the next five years. The report states that in 2010, digital print accounted for 9.4 percent of market value and 1.9 percent of print volume; in 2015, these figures have grown to 13.9 percent and 2.5 percent, and in 2020 are due to grow to 17.4 and 3.4 percent, respectively.
The study points towards the advantages of short-run digital printing over analog processes, with growing possibilities such as the variable-data printing of direct mail; books printed on-demand; web-to-print products such as photobooks; and more.
Other findings include:
• Advertising print and graphics account for a higher percentage of digitally printed products than packaging and publishing;
• While the average price of all print has risen since 2010, “through the adoption of more valuable digital printing and a change in the work mix to more highly priced products,” according to a release, the price for inkjet-printed products alone has dropped;
• Developments in printheads, inks, workflow technology, and substrate quality are among reasons for the accelerated adoption of digital printing processes;
• And, many print providers are choosing to employ both analog and digital processes.
Watch Jay Busselle, Adrienne Palmer, and Jeremy Picker dive deep into DTG printing data, popular styles, and opportunities.
Apparel Decoration Trends for 2021 Part Two
Jay Busselle, marketing director, Equipment Zone, interviews two experts in apparel decoration trends: Adrienne Palmer, editor-in-chief of Screen Printing magazine, and Jeremy Picker, creative director and CEO of AMB3R Creative and Screen Printing Editorial Advisory Board member. Both share their insights on decoration trends, apparel styles, and some powerful data for DTG printing. Plus, Picker gives an exclusive look at his 2021 trend report. This is a follow-up webinar to Equipment Zone’s DTG Training Academy virtual event.
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