Connect with us

Industry Updates

Spartanics and SMAG Graphique Announce Partnership

Published

on

Spartanics and SMAG Graphique announced a new partnership during the Label Expo Americas show that with the goal of merging the companies’ core technologies to develop a best-in-class digital converting solution for the label market. The partnership will combine Spartanics’ laser-cutting technology with SMAG’s traditional roll-fed label converting solutions to create a fully integrated digital line. of converting equipment that will compete through direct sales and a global network of distributors.

Spartanics and SMAG Graphique announced a new partnership during the Label Expo Americas show that with the goal of merging the companies’ core technologies to develop a best-in-class digital converting solution for the label market. The partnership will combine Spartanics’ laser-cutting technology with SMAG’s traditional roll-fed label converting solutions to create a fully integrated digital line. of converting equipment that will compete through direct sales and a global network of distributors.

“The digital market is a revolutionary and booming market worldwide: this is not a trend but a real fact,” said Stéphane Rateau, Managing Director of SMAG. “Laser technology for the die-cutting section was a puzzle piece missing in our specific offer and we have been evaluating partners for quite some time. This partnership with Spartanics will definitively bring us to another level commercially and technically by providing a direct presence in North America.” Tom O’Hara, president of Spartanics, also pointed to synergies between the new partners. “This decision has been thoughtfully considered for quite some time. We believe we have found the perfect partner in SMAG in terms of company size, corporate culture, and a deep desire to provide the best equipment to a label manufacturing market that is seeking technology driven equipment suppliers.”

Spartanics will become the exclusive distributor for SMAG equipment in North America. For areas of the world where distributors are not present, SMAG and Spartanics will work together to provide equipment solutions to potential customers. SMAG will integrate Spartanics’ laser technology into its line of Digital Galaxie converting solutions and become the main supplier in Europe and parts of Asia for roll-to-roll laser converting solutions.

Spartanics offers a wide variety of laser-cutting solutions that have been fully integrated into digital-printing solutions, including partnerships with Durst and INX International. SMAG has provided digital solutions for more than a decade and is also a worldwide leader in roll-to-roll flatbed screen-printing machines.
 

Advertisement

Sponsored Video

Watch Jay Busselle, Adrienne Palmer, and Jeremy Picker dive deep into DTG printing data, popular styles, and opportunities.

Apparel Decoration Trends for 2021 Part Two

Jay Busselle, marketing director, Equipment Zone, interviews two experts in apparel decoration trends: Adrienne Palmer, editor-in-chief of Screen Printing magazine, and Jeremy Picker, creative director and CEO of AMB3R Creative and Screen Printing Editorial Advisory Board member. Both share their insights on decoration trends, apparel styles, and some powerful data for DTG printing. Plus, Picker gives an exclusive look at his 2021 trend report. This is a follow-up webinar to Equipment Zone’s DTG Training Academy virtual event.

Promoted Headlines

Most Popular