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S&S Activewear CEO Jim Shannon Wins Person of the Year Award

Jim Lynch, founder of European decorator Lynka, was named International Person of the Year.




S&S Activewear CEO Jim Shannon Wins Person of the Year Award

(PRESS RELEASE) TREVOSE, PA — The Advertising Specialty Institute (ASI) has announced the honorees of the 2022 Counselor Awards, including Jim Shannon, CEO of S&S Activewear, the industry’s third largest promotional products supplier with over $1.5 billion in 2021 North American promo revenue, as Person of the Year, and John Lynch, founder of leading European decorator Lynka, as International Person of the Year.

ASI serves a network of 25,000 suppliers, distributors, and decorators in the $23.2 billion promotional products industry. Counselor Award recipients were honored at an awards ceremony during ASI’s 23rd annual Chicago trade show.

“ASI’s Counselor Awards honor the promotional products industry’s fortitude, self-reliance and success, exemplified now more than ever by this year’s honorees,” said ASI CEO Timothy M. Andrews.

In the past 18 months, Shannon orchestrated major acquisitions of former Top 40 supplier TSC Apparel and TSF Sportswear and arranged the sale of S&S to a private equity firm. S&S is also a leader on several major fronts, including sustainability.

In 2021, Lynch sold majority ownership of his Polish-based company, launched a new print-on-demand business, and published a novel. The humanitarian also launched Corporate Aid for Ukraine (CAU), while transporting Ukrainian refugees to shelters and homes of Polish citizens.

ASI’s Counselor magazine also revealed its annual Top 40 distributor and Top 40 supplier rankings the largest companies in the industry based on 2021 promo revenue.


With $822 million in North American promotional products sales, HALO Branded Solutions remained the No. 1 distributor for the second year in a row. SanMar once again topped the supplier list with an estimated $2.88 billion in sales.

Also honored:

Technology Executive of the Year: Mike Knapick, SanMar CIO 
Distributor Entrepreneur of the Year: Lisa Smith, Republic Promos founder 
Supplier Entrepreneur of the Year: Amin Siddiqui, imprintID founder 
Distributor Family Business of the Year: Barker Specialty   
Supplier Family Business of the Year: Shelbyville Pencil Company/Shepenco 
Woman of Distinction: Debbie Abergel, Nadel chief strategy officer 
Lifetime Achievement Award: Fred Oesen, co-founder of Team Task Force and former ASI Canada VP 
Bess Cohn Humanitarian Award: Ben Grossman, co-president of Grossman Marketing Group and SwagCycle founder

Counselor Awards are nominated by industry peers and chosen by an in-house committee. Recipients are featured in Counselor magazine’s annual State of the Industry (SOI) issue.



Let’s Talk About It

Creating a More Diverse and Inclusive Screen Printing Industry

LET’S TALK About It: Part 3 discusses how four screen printers have employed people with disabilities, why you should consider doing the same, the resources that are available, and more. Watch the live webinar, held August 16, moderated by Adrienne Palmer, editor-in-chief, Screen Printing magazine, with panelists Ali Banholzer, Amber Massey, Ryan Moor, and Jed Seifert. The multi-part series is hosted exclusively by ROQ.US and U.N.I.T.E Together. Let’s Talk About It: Part 1 focused on Black, female screen printers and can be watched here; Part 2 focused on the LGBTQ+ community and can be watched here.

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