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The Online Apparel Market Continues to Shift in a COVID-19 World, But Last Year Saw Healthy Growth




The U.S. online apparel market grew 15.8% in 2019, but with many apparel retailers deemed “non-essential,” several merchants have already filed for bankruptcy in 2020, a symptom of slow sales due to the coronavirus.

COVID-19 has also caused several merchants to adjust their omnichannel services, particularly curbside pickup. Prior to the pandemic, only 1.6% of Top 1000 apparel retailers offered curbside pickup. After lockdowns were put into place and physical locations temporarily closed to consumers, this surged to 34.1%. 

But last year’s web sales show many apparel retailers with healthy growth ready to take on temporary setbacks, such as Birdies Inc., which grew 400% last year, and bridal retailer Azazie, which grew web sales 110% and extended its return window to 45-days after COVID-19 started cancelling weddings. 

The just-released 2020 Online Apparel Report includes a look at last year’s trends in online apparel, as well as the ways apparel retailers are responding to the COVID-19 pandemic. This report includes hundreds of metrics as well as a full list of the top 250 apparel retailers in the Top 1000.

Breakout Facts:

•    Amazon represents an estimated 28.8% of the North American online apparel market.
•    Consumer brand manufacturers are growing the fastest online both by median web sales and collective web sales at 17.9% and 23.3%, respectively.
•    Ecommerce penetration of total U.S. retail sales was 38.6% in 2019, up from 34.0% in 2018.
Included in the Report:
•    An overview of the online apparel market including total sales and growth
•    Detailed analysis of the leading online apparel retailers including market share
•    Breakout sections on trending apparel topics such as athleisure and curbside pickup
•    In-depth analysis on Amazon’s apparel market
•    A look at the impact of COVID-19 on online apparel so far


Purchase the 2020 Online Apparel Report.
For more commentary, or for a copy of the report, reporters can reach April Berthene at



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Creating a More Diverse and Inclusive Screen Printing Industry

LET’S TALK About It: Part 3 discusses how four screen printers have employed people with disabilities, why you should consider doing the same, the resources that are available, and more. Watch the live webinar, held August 16, moderated by Adrienne Palmer, editor-in-chief, Screen Printing magazine, with panelists Ali Banholzer, Amber Massey, Ryan Moor, and Jed Seifert. The multi-part series is hosted exclusively by ROQ.US and U.N.I.T.E Together. Let’s Talk About It: Part 1 focused on Black, female screen printers and can be watched here; Part 2 focused on the LGBTQ+ community and can be watched here.

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