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Winning in Diecutting




“Business is a game, and winning that game is a total blast.” This was one of many memorable quotes from Jack Welch’s new book, entitled Winning. You may know Jack Welch from his career as CEO of General Electric. I saw a direct correlation between what he discussed in his book and how we can approach our daily business in the screen-printing industry, particularly when the diecutting process is part of our production mix.

I have witnessed many changes in diecutting and diemaking in my more than 50 years of involvement in the industry. We used to make our own products and sell them in our own country. Jobs became lifetime commitments with customers. Our companies competed against one another on a somewhat level playing field as far as wages were concerned. Today, in our global marketplace, we have to compete with wages from low-cost nations, products made in far-off locations, and a whole new dynamic of competitive pressures. Our old ways of doing things


Watch Jay Busselle, Adrienne Palmer, and Jeremy Picker dive deep into DTG printing data, popular styles, and opportunities.

Apparel Decoration Trends for 2021 Part Two

Jay Busselle, marketing director, Equipment Zone, interviews two experts in apparel decoration trends: Adrienne Palmer, editor-in-chief of Screen Printing magazine, and Jeremy Picker, creative director and CEO of AMB3R Creative and Screen Printing Editorial Advisory Board member. Both share their insights on decoration trends, apparel styles, and some powerful data for DTG printing. Plus, Picker gives an exclusive look at his 2021 trend report. This is a follow-up webinar to Equipment Zone’s DTG Training Academy virtual event.

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