Custom Ink (Fairfax, Virginia), an online provider of customer apparel and accessories, has acquired Printfection (Denver), a swag management platform that allows clients to create and distribute branded items. Financial terms of the deal were not disclosed.
Printfection was founded as an online custom apparel provider in 2004 by Casey Schorr and Kevin Materi, who were students at the University of Denver at the time. In 2014, the company pivoted from custom apparel to a subscription model that provides ongoing swag management services to its customers. Since then, the company has expanded the platform to include real-time inventory management, gift kitting, marketing giveaways, customer rewards, incentives for qualified leads, and other functions.
Printfection reported year-over-year revenue growth of 85 percent from 2020 to 2021, which landed it on the Inc. 5000 list of the fastest-growing companies in the US for the third year in a row. Its clients include Salesforce, HubSpot, and Zendesk.
In a release, Custom Ink said Printfection will continue to operate as a largely independent unit, led by Schorr and Materi, while the companies flesh out long-term integration plans.
This is Custom Ink’s second acquisition in the last three months. In November, it acquired Swag.com (New York), a management platform for custom swag and corporate gifting.
Custom Ink has about 1500 full-time employees and generates about $500 million in sales annually.