Esko announces that it has appointed Leonardo Cruz General Manager of Latin America. In this role, Cruz will be responsible for creating regional strategies to build both direct and indirect Esko sales, expand service and customer support coverage in Mexico, Central America, and South America, and provide marketing support for the region. Cruz will report to Jon Giardina, Esko Americas President.
Esko announces that it has appointed Leonardo Cruz General Manager of Latin America. In this role, Cruz will be responsible for creating regional strategies to build both direct and indirect Esko sales, expand service and customer support coverage in Mexico, Central America, and South America, and provide marketing support for the region. Cruz will report to Jon Giardina, Esko Americas President.
"We are excited that Leonardo is joining our management team. As a senior manager of Gilbarco Veeder-Root for thirteen years, I know that Leonardo has focused on many of Danaher’s core strengths, including delivering the highest customer experience," comments Giardina. "Leonardo takes a very analytical approach to drive customer satisfaction and optimize service and support to world-class levels. Leonardo also knows how to build effective sales policies and strategies. I believe people will be very happy with the direction the organization will take."
Cruz brings extensive experience building direct and indirect sales strategies, service channels and new business development and marketing in Brazil and Latin America. Cruz earned a BA in Business Administration from the Estácio de Sá University in Rio de Janeiro, RJ and an Executive MBA degree from the COPPEAD Institute of Administration in Rio de Janeiro, RJ.
"Leonardo is currently busy immersing himself in the Esko business," adds Giardina. "I know that he looks forward to meeting our customers and channel partners throughout Latin America during the next few months."