Registration is open for SGIA’s ThreadX 2020 apparel decorator’s conference slated for February 23-25 in Scottsdale, Arizona. Customer-focused opening and closing keynote presentations will add to the educational sessions covering the most challenging operational questions for apparel businesses.
Opening keynote speaker Jay Baer, founder of Convince and Convert, will discuss how to turn negative customer reviews into opportunities. Closing keynoter Scott Wozniak, CEO of Swoz Leadership, will share tips and real-world examples on creating a customer base of raving fans.
“Our attendees are serious about apparel, so the curriculum is more 200-, 300-level courses, not intro level,” says Christopher Bernat, CRO/co-owner of Vapor Apparel and member of SGIA’s Apparel Decorators Committee, which designed the event.
Conference sessions include “A Virtuous Culture,” with Pete Lovelace, GM, Booster Spirit Wear, and a panel discussion on subscription models with Justin Lawrence, owner/operator, Oklahoma Shirt Company, and Austin Crossley, founder/managing partner, Red Tuna Shirt Club.
Aaron Draplin, owner/founder, Draplin Design Company, will return to host a limited-seating, pre-conference workshop on Sunday, February 23: “Things No One Talks About in Graphic Design.”
For more information or to register, visit threadxconference.com.