The requirements are creativity, an understanding of what is feasible and a knowledge of the effects of different media formats; designmaker rewards designs that thrive across multiple advertising vehicles. It acts as a bridge between the creative industries and advertising technology. Applications are welcome from all creative people until mid-September. The prize will be presented at viscom, the International Trade Fair for Visual Communication, in Dusseldorf on 4 November.
The requirements are creativity, an understanding of what is feasible and a knowledge of the effects of different media formats; designmaker rewards designs that thrive across multiple advertising vehicles. It acts as a bridge between the creative industries and advertising technology. Applications are welcome from all creative people until mid-September. The prize will be presented at viscom, the International Trade Fair for Visual Communication, in Dusseldorf on 4 November.
The theme
Is “fast forward” a comment on life in the fast lane or a celebration of technical advancements? That depends entirely on the participants. As in previous years, the theme of this year’s designmaker leaves plenty of room for creativity.
The participants
The competition is primarily aimed at sign makers, graphics companies and advertising agencies that deal with designing visual motifs and the advertising technology behind their implementation. The competition, which is this year in its fifth incarnation, is very popular with young people who relish this excellent opportunity to let their imaginations run wild.
The task
Entrants must design a key visual that can be implemented across ten advertising vehicles. Designs are required to be as technologically feasible as possible. viscom will realise the winning design using digital printing techniques, print & cut systems, textile finishing and sublimation transfers, and will display the results at the trade fair. Participants are tasked with producing an overall design that can be applied to the various media; the advertising vehicles for the design are a full vehicle wrap, a light box, a glass design, a roller banner, stand-alone foil stickers, floor foil, a T-shirt using fabric transfer, textile printing and sublimation transfer, and promotional items such as mugs, pens and flip flops.
The prize
The three best projects will be showcased at viscom. In Hall 8b, on 350 m² of floor space devoted to designmaker, the partners and sponsors will demonstrate live T-shirt printing, sublimation transfer on cups, printing on mobile phone cases, application on aluminium frame systems and much, much more. The prize will be awarded in the designmaker zone on the first day of the Fair, 4 November, before the trade press and the public. The best design will receive €3,000 in prize money; second prize is €2,000, with third place taking home €1,000. In addition, each winner can choose between the CAR SPECIAL/Manual + DVDs with the current, true-to-scale vehicle templates or the creativ collection BUTTERFLY/Manual + DVDs with more than 30,000 professional vector graphics for design and foil cutting. The submissions will be evaluated by a jury consisting of the partners, sponsors and trade media.
Partners and sponsors
The designmaker prize will be awarded by Reed Exhibitions Germany GmbH, the organiser of viscom, together with Potter Promotion, Karl Gröner GmbH and creativ collection Verlag GmbH. The competition is extensively supported by its silver sponsor, Complott Papier Union GmbH.
More information about designmaker is available at: www.designmaker-award.com.
About viscom düsseldorf 2015
The only trade fair in Europe that offers a 360° overview of visual communication, viscom serves as a cross-sectoral source of inspiration. With its six theme words – large format printing, signmaking, object design, digital signage, POS display und POS packaging – the event is clearly structured and thus leaves plenty of room for the development of each sector’s identity. A key factor for the success of viscom exhibitors and visitors alike, the event blends a classic trade fair with application-focussed special shows, European-level awards and an extensive supporting programme. On the visitor side, viscom targets advertising and illuminated-advertising technicians, car wrappers, equipment and materials sellers as well as brand manufacturers and distributors, manufacturing and retail marketing decision-makers, object designers, agencies, and creative talent.
Alternating locations between Frankfurt and Düsseldorf, viscom 2015 will take place from Wednesday, 4 November, to Friday, 6 November in Düsseldorf. Some 350 exhibitors and 13,000 trade visitors are expected to attend.
www.viscom-messe.com
www.viscomblog.de