It’s a Virtual World

E-commerce: It’s an ever-evolving animal. As consumers become increasingly reliant on technology, insistent on quick gratification, and willing to adopt the newest fad, retailers and businesses are hard-pressed to anticipate trends and get ahead. Where do garment decorators fit into that picture? What platforms are they using? How automated do they have to be? How do they keep the attention of their market? We spoke to a number of garment decorators, from edgy brands to spiritwear providers to personalized sock producers, to see a variety of scenarios of e-commerce in practice. 

Read all four e-commerce profiles , plus gather some tips for social media success.