Spartanics and SMAG Graphique announced a new partnership during the Label Expo Americas show that with the goal of merging the companies’ core technologies to develop a best-in-class digital converting solution for the label market. The partnership will combine Spartanics’ laser-cutting technology with SMAG’s traditional roll-fed label converting solutions to create a fully integrated digital line. of converting equipment that will compete through direct sales and a global network of distributors.
Spartanics and SMAG Graphique announced a new partnership during the Label Expo Americas show that with the goal of merging the companies’ core technologies to develop a best-in-class digital converting solution for the label market. The partnership will combine Spartanics’ laser-cutting technology with SMAG’s traditional roll-fed label converting solutions to create a fully integrated digital line. of converting equipment that will compete through direct sales and a global network of distributors.
“The digital market is a revolutionary and booming market worldwide: this is not a trend but a real fact,” said Stéphane Rateau, Managing Director of SMAG. “Laser technology for the die-cutting section was a puzzle piece missing in our specific offer and we have been evaluating partners for quite some time. This partnership with Spartanics will definitively bring us to another level commercially and technically by providing a direct presence in North America.” Tom O’Hara, president of Spartanics, also pointed to synergies between the new partners. “This decision has been thoughtfully considered for quite some time. We believe we have found the perfect partner in SMAG in terms of company size, corporate culture, and a deep desire to provide the best equipment to a label manufacturing market that is seeking technology driven equipment suppliers.”
Spartanics will become the exclusive distributor for SMAG equipment in North America. For areas of the world where distributors are not present, SMAG and Spartanics will work together to provide equipment solutions to potential customers. SMAG will integrate Spartanics’ laser technology into its line of Digital Galaxie converting solutions and become the main supplier in Europe and parts of Asia for roll-to-roll laser converting solutions.
Spartanics offers a wide variety of laser-cutting solutions that have been fully integrated into digital-printing solutions, including partnerships with Durst and INX International. SMAG has provided digital solutions for more than a decade and is also a worldwide leader in roll-to-roll flatbed screen-printing machines.