Categories: Editor's Note

The Honest Truth

WE’VE ALWAYS BEEN taught honesty is the best policy. From moms asking “Who ate the freshly baked cookies?” (while looking at the poor kid with chocolate around his mouth), to relationship therapists trying to mend a broken pair, to a campaign manager who’s found some less-than-politically-correct tweets in an aspiring politician’s past… When you are straightforward in expressing the truth, there’s no chance for miscommunication or mistrust.

So, I want to be honest with you. I’ve spent the last six-plus years head down in the wide-format digital print world. (I’m also editor-in-chief of Big Picture, sister magazine to Screen Printing.) While my team members, Kelsey and Anya, have been straddling (very well, I might add) both markets as associate editors of Screen Printing and Big Picture, I focused my efforts on the latter. I’m new to this industry and technology, and to you.

With honesty comes trust. I have complete trust in Anya and Kelsey who have worked closely with this brand for years. I have complete trust in our columnists, freelancers, and expert analysts to continue covering the latest and greatest in this industry. And I have complete trust in you – that you’ll help guide me in the right direction.

I’d like to thank my predecessor, Steve Duccilli, for introducing me to this trade and connecting me with his gigantic and impressive network.

Thank you to Screen Printing writers like Eileen Fritsch, Marshall Atkinson, Tom Trimingham, and Andy MacDougall (who you’ll find in this issue talking UV LED, post-print workflow, how to face obstacles head on, addressing demands in the art department, and dilemmas printers face, respectively) for not only taking the time to give me a few, quick Screen Printing 101 courses but also being extremely honest in terms of what this magazine needs to cover and how it should be presented.

While screen printing is a new animal to me, I’m very familiar with brand content and delivery. I want to make sure what our editorial team is providing you is the type of content you’re most excited to read and learn about each issue.

Please don’t hesitate to send me an email, connect with me on LinkedIn, or give me a cold call. (Full disclosure: I’m a millennial so I won’t answer, but I will call you back.) It’s important that Screen Printing magazine is the number-one providerof industry news, insight, trends, technical know-how, and innovative products.

I hope you’ll be honest with me.

Adrienne Palmer

Adrienne Palmer is the editor-in-chief of Big Picture and Screen Printing magazines. She joined Big Picture magazine in 2012 after graduating from Ohio University's E.W. Scripps School of Journalism with a BA in magazine journalism. During her time with Big Picture, she has held the roles of assistant editor, associate editor, and managing editor; she added sister publication Screen Printing magazine to her resume in 2019. She is a 2019 Folio: Top Woman in Media; spearheads Big Picture's annual Women in Wide Format Awards and Best of Wide Format Awards as well as Screen Printing's annual Women in Screen Printing Awards; is on the board of Printing United Alliance's Women in Print Alliance and the U.N.I.T.E. Together diversity and inclusion program; hosts the Screen Saver podcast; and represents the Big Picture and Screen Printing teams at numerous industry events year-round as a speaker, moderator, and panelist.