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Editor's Note

The Honest Truth




WE’VE ALWAYS BEEN taught honesty is the best policy. From moms asking “Who ate the freshly baked cookies?” (while looking at the poor kid with chocolate around his mouth), to relationship therapists trying to mend a broken pair, to a campaign manager who’s found some less-than-politically-correct tweets in an aspiring politician’s past… When you are straightforward in expressing the truth, there’s no chance for miscommunication or mistrust.

So, I want to be honest with you. I’ve spent the last six-plus years head down in the wide-format digital print world. (I’m also editor-in-chief of Big Picture, sister magazine to Screen Printing.) While my team members, Kelsey and Anya, have been straddling (very well, I might add) both markets as associate editors of Screen Printing and Big Picture, I focused my efforts on the latter. I’m new to this industry and technology, and to you.

With honesty comes trust. I have complete trust in Anya and Kelsey who have worked closely with this brand for years. I have complete trust in our columnists, freelancers, and expert analysts to continue covering the latest and greatest in this industry. And I have complete trust in you – that you’ll help guide me in the right direction.

I’d like to thank my predecessor, Steve Duccilli, for introducing me to this trade and connecting me with his gigantic and impressive network.

Thank you to Screen Printing writers like Eileen Fritsch, Marshall Atkinson, Tom Trimingham, and Andy MacDougall (who you’ll find in this issue talking UV LED, post-print workflow, how to face obstacles head on, addressing demands in the art department, and dilemmas printers face, respectively) for not only taking the time to give me a few, quick Screen Printing 101 courses but also being extremely honest in terms of what this magazine needs to cover and how it should be presented.

While screen printing is a new animal to me, I’m very familiar with brand content and delivery. I want to make sure what our editorial team is providing you is the type of content you’re most excited to read and learn about each issue.


Please don’t hesitate to send me an email, connect with me on LinkedIn, or give me a cold call. (Full disclosure: I’m a millennial so I won’t answer, but I will call you back.) It’s important that Screen Printing magazine is the number-one providerof industry news, insight, trends, technical know-how, and innovative products.

I hope you’ll be honest with me.

Adrienne Palmer is the editor-in-chief of Screen Printing and Big Picture.


Watch Jay Busselle, Adrienne Palmer, and Jeremy Picker dive deep into DTG printing data, popular styles, and opportunities.

Apparel Decoration Trends for 2021 Part Two

Jay Busselle, marketing director, Equipment Zone, interviews two experts in apparel decoration trends: Adrienne Palmer, editor-in-chief of Screen Printing magazine, and Jeremy Picker, creative director and CEO of AMB3R Creative and Screen Printing Editorial Advisory Board member. Both share their insights on decoration trends, apparel styles, and some powerful data for DTG printing. Plus, Picker gives an exclusive look at his 2021 trend report. This is a follow-up webinar to Equipment Zone’s DTG Training Academy virtual event.

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