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Mission MDP: Market Dominating Position

Learn the challenges, risks and rewards of building a market identity that resonates with customers.




IN TODAY’S HIGHLY COMPETITIVE, internet-driven markets, standing out from the crowd is harder than ever. Companies establishing a Market Dominating Position (MDP) enjoy significant advantages over their rivals.

A Market Dominating Position refers to the distinct place a company occupies in the minds of its target customers, setting it apart from competitors. An MDP is inclusive of products, services, and delivery areas.

This article explores key elements of a strong MDP and how it can dramatically improve a company’s bottom line. By the end of this piece, you’ll understand why developing a Market Dominating Position is a top priority for any business looking to boost its profitability.

Defining a Market Dominating Position

A Market Dominating Position is a company’s distinct identity in the marketplace, characterized by its ability to differentiate itself from competitors, address a specific target audience, and offer unique value.
This is a reputation model, based on actual and perceived differentiation. The key element to consider is the “Uniqueness Factor.” In other words, what sets your company apart and makes you different from everyone else in the market.

To establish a strong MDP, a company starts by understanding its target customers’ needs, preferences, and pain points. It then crafts a compelling offering addressing these factors in a way that no other company does.

A successful MDP is built on a foundation of differentiation. This might include product features, customer service, brand identity, terms, pricing, or a combination of these elements. Companies like Apple, Tesla, and Airbnb all have achieved remarkable success by carving out unique market positions resonating with their target audiences.

The Profit Impact of a Market Dominating Position

In their 2011 study, Valverde and Tregear investigated the relationship between competitive strategies employed by companies in the U.S. printing industry and their profitability. Evolving from the generic strategies of Harvard professor Michael Porter, the study went on to elaborate on the overall impact on profit as companies increased uniqueness.

A significant benefit of a Market Dominating Position is its ability to drive profitability. When a company establishes a strong MDP, it can create a loyal customer base that’s less likely to switch to competitors. This increased customer loyalty and retention leads to higher lifetime customer value and reduced customer acquisition costs.

A well-defined MDP also allows a company to command higher prices for its products or services. Combined with offering a Unique Value Proposition, a company can justify premium pricing, as customers are willing to pay more for a product or service that precisely meets their specific needs in a way no other company can.
Finally, a strong MDP can help a company reduce competition and increase its market share. By focusing on a specific niche or target audience, a company can become the go-to solution for a particular need, making it difficult for competitors to gain a foothold.

Strategies for Developing a Unique Market Position

Developing a Market Dominating Position requires a strategic approach that involves the careful understanding of the market, a focus on a specific target audience, and continuous innovation.

It starts by learning as much as possible about the customers. The goal is to identify underserved customer needs and analyze competitors’ strengths and weaknesses. This research helps to find opportunities to differentiate and create a compelling value strategy.

The next step is to focus on a specific target audience, developing buyer personas representing ideal customers. Tailoring marketing messages and offerings to them creates a strong emotional connection due to the specific relevance to the target persona.


Finally, the company continuously innovates and adapts to stay ahead of industry trends and changing customer preferences. It is important to understand that as soon as a unique offering becomes public, it begins the path to competitive commodification. To minimize the impact of this, embracing customer feedback, investing in research and development, and being willing to pivot are necessities.

Challenges and Risks of Pursuing a Unique Market Position

While the benefits of a Market Dominating Position are significant, pursuing an MDP is not without its challenges and risks. Developing a strong MDP can require a substantial initial investment in market research, product development, and marketing. This investment can be a barrier to entry for smaller companies with limited resources.

Focusing on a specific niche or target audience can limit a company’s potential market size and growth opportunities. This is especially true if the firm is operating in a local market. Companies must carefully balance the benefits of specialization with the need for long-term growth.

Finally, companies with a Market Dominating Position often are more vulnerable to market shifts and disruptions. If customer preferences change or new competitors emerge, a company’s MDP may no longer be viable, forcing it to adapt quickly or risk becoming obsolete.

Measuring the Success of a Unique Market Position

To ensure a Market Dominating Position is delivering the desired results, companies need to establish clear metrics for success and continuously monitor their performance.

Key performance indicators (KPIs) for a MDP may include customer acquisition cost, churn rate, retention rate, market share, and profitability margins. Tracking these metrics over time can identify areas for improvement and make data-driven decisions to optimize their MDP.


In addition to quantitative measurement, companies may consider gathering qualitative feedback from customers to gain insights into their perceptions and experiences.

This feedback can help companies refine their MDP and ensure it remains relevant and compelling to their target audience.

Finally, companies must be willing to adapt their MDP as needed based on changing market conditions and customer preferences.

A Market Dominating Position is a powerful tool for driving profitability and long-term success. By differentiating themselves from competitors, focusing on a specific target audience, and offering a compelling value proposition, a business can create a loyal customer base, command premium prices, and reduce competition.

A caveat: Developing a strong MDP requires a significant investment of time and resources, and companies must be prepared to face challenges and risks along the way. Establishing clear metrics for success, gathering customer feedback, and continuously refining their approach, companies can maximize the profit value of their Market Dominating Position and build a strong, differentiated presence in the marketplace.

References: “The Impact of Competitive Strategy on Profitability in the US Printing Industry,” Valverde, M., & Tregear, A. (2011). Journal of Media Business Studies, Vol. 8, No. 1, pp. 21-40.
Porter, M. E. (1980). “Competitive Strategy: Techniques for Analyzing Industries and Competitors.” New York: Free Press.



Let’s Talk About It

Creating a More Diverse and Inclusive Screen Printing Industry

LET’S TALK About It: Part 3 discusses how four screen printers have employed people with disabilities, why you should consider doing the same, the resources that are available, and more. Watch the live webinar, held August 16, moderated by Adrienne Palmer, editor-in-chief, Screen Printing magazine, with panelists Ali Banholzer, Amber Massey, Ryan Moor, and Jed Seifert. The multi-part series is hosted exclusively by ROQ.US and U.N.I.T.E Together. Let’s Talk About It: Part 1 focused on Black, female screen printers and can be watched here; Part 2 focused on the LGBTQ+ community and can be watched here.

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