Knowing and caring who your customer is will change your business.
Contrary to what you may think, price is a much lower priority for buyers when appropriate values are presented for consideration.
First on the list is the classic "If you build it, they will come".
Advice for understanding your business landscape.
Each tree in your forest has its own unique characteristics, growth patterns, and risks.
Learn the challenges, risks and rewards of building a market identity that resonates with customers.
Value is created by uncovering niche markets, crafting compelling stories, and designing unforgettable experiences.
Avoid the consequences of competing using price as a sales strategy.
An industry consultant explains the differences between them and how you can prepare to sell your shop.
OVER THE YEARS, many of my consulting and coaching assignments have revolved around preparing for the sale of a business. Most companies are not prepared for...