Plalight-Ad from Plalight America is a retro-reflective, micro-prismatic substrate that the manufacturer says can offer up to 1600 times more luminosity and reflectivity than general city lighting. Inkjet printing, screen printing, and other imaging methods can be used to decorate Plalight-Ad. The material is chemically treated to prevent discoloration and can be printed with solvent, eco-solvent, and water-based inks. The material’s composition is PET PVC Syndactyl, and it features a removable adhesive. Plalight-Ad is available in rolls. Its dimensions are 36 in. wide x 98 ft long (914 mm x 30 m), and the roll has a 3-in. core (76.2 mm). Each roll weighs 38.6 lb (17.5 kg). Plalight America, 7200 Corporate Center Dr., Ste. 406, Miami, FL 33126, 800-930-6685, fax: 305-704-8401, Web: www.plalightusa.com.