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Avery Dennison Graphics & Reflective Products Div. says its new “Easier. Better. Faster.” program will streamline product offerings and simplify its product-naming system. With it comes the creation of two distinct product group: Screen & Cut and Digital Media. Avery says it also includes an increase in the number of in-stock products, new color-card and marketing materials, and a new Website.

The new Avery Graphics Screen & Cut Portfolio is a merger of the sign cut and screen print product lines that expands the best available combination of face film, adhesive performance and liner technologies into more than 400 products. The Avery Graphics Digital Media Portfolio is a comprehensive offering of pressure-sensitive digitally printable films and laminates that has been categorized according to specific applications demands and durability requirements. The new Website,, offers information for sign shops about the new digital media portfolio and screen & cut products, cross-reference tools with new and old product names, ICC profiles, and more.

“The ‘Easier. Better. Faster.’ program is being executed across our entire business and product offerings,” says Mousa Elsarky, regional marketing director, Graphics & Reflective Products Div. North America. “We have been working with our customers and distributor partners for several months to develop the program and ensure a seamless transition to the new product naming system. All Avery Graphics products are being shipped with both the new and old product names to ease the change for everyone.”


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