HER WILLINGNESS TO share, to keep growing, her grit, her indomitable spirit and her ability to inspire and empower other women are just a scratch on the surface of why she is an exceptional leader.” — Marj Easterling, owner, Big Lick Screen Printing
Your nomination form says “Her dedication to our industry, her focus on our industry growth and her selflessness are unparalleled,” as well as “Ali is not a passive member of groups, but an active problem solver and an accountability agent.” What motivates you to make this industry and your business better?
I truly believe as an industry we are stronger and more profitable when we work together than when we view each other as competitors. There really is a lot of business to be had and when we learn from each other’s mistakes and successes we all capture a larger piece of that pie! When we view each other as competitors we start this spiral of lower prices, undercutting sales, and ripping off marketing ideas. When we work together, we bounce ideas off each other, make them our own, define our niches, and become more professional as a whole. I have been surrounded by incredible printers, designers, and embroidery experts. I have been able to ask questions, get assistance, and even borrow some supplies at times. I have also returned the favor. Some of my so called “competitors” are truly some of my best friends.
Can you talk about your involvement in the Peer Mentor for TAPS Gold Star Widows and why mentorship is important to you?Advertisement
TAPS is the Tragedy Assistance Program for Survivors. It is a non-profit that supports anyone that has lost a family member that has served in the Military. My girls and I became involved with TAPS in 2016 after my husband died while serving on Active Duty. TAPS has supported and given so much to my family that as time has passed, I decided I wanted to become a peer mentor to support others and give back to the community that helped me through some of my hardest days. I went through peer mentor training and currently mentor several other Gold Star Widows that have recently lost their husbands. I don’t have all the answers, but I am certainly willing to be a compassionate shoulder to lean on.
What does being a woman in the screen printing industry mean to you?
Screen printing has been a traditionally male-dominated industry. Up until recently as little as 4 percent of shops were owned by women. Even now, when I tell my story, most people think my husband started the business and I took over after he died. That couldn’t be farther from the truth. I don’t think women are better or worse than men in any industry, however I do believe each gender has some natural tendencies and strengths, generally speaking of course. I have enjoyed taking those characteristics and deploying them in the industry to maximize everyone’s talents and strengths, being a man or a woman. That being said, I am proud to be a 100-percent woman-owned business that is helping to raise the percentage in the screen printing industry.
Watch Jay Busselle, Adrienne Palmer, and Jeremy Picker dive deep into DTG printing data, popular styles, and opportunities.
Apparel Decoration Trends for 2021 Part Two
Jay Busselle, marketing director, Equipment Zone, interviews two experts in apparel decoration trends: Adrienne Palmer, editor-in-chief of Screen Printing magazine, and Jeremy Picker, creative director and CEO of AMB3R Creative and Screen Printing Editorial Advisory Board member. Both share their insights on decoration trends, apparel styles, and some powerful data for DTG printing. Plus, Picker gives an exclusive look at his 2021 trend report. This is a follow-up webinar to Equipment Zone’s DTG Training Academy virtual event.
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