Sun Chemical, Parsippany, NJ, launched a corporate Website at www.sunchemical.com, designed to improve navigation for users and better inform customers about the company’s products and services. Products include a variety of printing inks, as well as brand protection, electronic materials, pigments, branding solutions, and other services.

The site features an interactive section that allows customers to review products in depth , contact a company representative, or e-mail product information to a colleague. The site also allows customers to ask questions about new developments, technology, and company information.

“Our customers told us they wanted better access to our products online,” says Felipe Mellado, chief marketing officer of Sun Chemical. “The redesign of the Website was done primarily to better meet the needs of our customers, eliminate confusion, and to show that we are actively working for them.”